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Our blog for brands looking to create authentic connections with makers & DIYers
Popular Posts:
Knitting and Crochet Today: Statistics, Trends, and More
Automotive Enthusiast Demographics and Statistics Aftermarket Brands Should Know
So Is It Sewer, Seamstress, Or Sewist? How A Group of Makers Have Run Into An Identity Crisis
Who Are Modern Crafters? Demographics, Craft Categories, and More
Who Are Today's Cosplay Makers? [Statistics and Demographics]
Today's Soapmakers: Demographics and Statistics
The Maker Files
Marketing to Makers
Makers 1-on-1 Interviews
Choose Your Target Audience
Woodworkers
Cosplay Makers
Makers Who Sew
Automotive Enthusiasts
Artists & Illustrators
Crafters (General)
Metalworkers
Food Artisans
Paper Crafters
Jewelry Makers
Ceramicists
Fibers Artists
Knitters & Crocheters
Glass Artists
Best DIY Resources for Automotive Maintenance
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Creating Effective Tutorials for Fiber Artists
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What You Should Know About the Resin Jewelry Trend
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How Maker Brands Can Find Content Ideas on Pinterest
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How to Engage Cosplay Makers on Instagram
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Is the Scrapbooking Market Segment Still Valuable for Brands to Pursue?
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The Top 5 Reasons Cosplay Makers Buy Your Product
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The Buyer's Journey for Today's Makers Who Sew
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Today's Soapmakers: Demographics and Statistics
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How Jewelry Makers Source Their Materials
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How Today's Fiber Artists Use Social Media
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The Buyer's Journey for Paper Crafters
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Who Are Today's Luthiers and Guitar Builders?
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The Most Popular Vehicle Types for Auto DIY Enthusiasts
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How Paper Crafters Research Their Craft Online
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The Top 5 Reasons Jewelry Makers Buy Your Product
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How Today's Woodworkers Use Social Media
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Why Auto Enthusiasts Shop at AutoZone (and How Your Brand Can Win More Market Share)
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How Cosplay Makers Discover New Products
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Connecting with Ceramicists on Social Media
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How Jewelry Makers Research Their Craft Online
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Paper Crafters and Social Media
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The Buyer's Journey For Fiber Artists
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Makers 1-on-1: Kyle Auga - Kyle’s Kinetics Metal Balancing Sculptures
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Automotive Enthusiast Demographics and Statistics Aftermarket Brands Should Know
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Makers 1-on-1: Jane Skoch - Maiden Jane Custom Sewing Studio
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How to Make Tutorial Videos Woodworkers Want to Watch
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Today's Most Innovative Cosplay Supplies and Products
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2019 Craft Trends to Watch
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Most Popular DIY Tasks for Automotive Enthusiasts
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The Maker Brand's Guide to Pinterest: Demographics, Best Practices, and Why Crafters and DIYers Love It
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Sewing on Instagram: How Makers Who Sew Use the Platform
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What Resources Help Woodworkers Become Masters Of Their Craft?
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Size and Growth of Today's Automotive Parts Aftermarket
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Modern Calligraphy and Hand Lettering Trends
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Why Today's Makers Love Podcasts
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Makers 1-on-1: Anne Harrill - Oceanne Jewelry
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Why Crafting is Cool Again
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Makers 1-on-1: Karen Koch - Life Needs Art
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Why You Should Know About the Live Edge and Resin Woodworking Trend
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Makers 1-on-1: Clara Manfredi - C. M. Manfredi's Emporium of Wonders
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Cosplay on Halloween: More Than A Costume
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Makers 1-on-1: Holly Michniak - Boomdyada Terrariums
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Knitting and Crochet: Rookies vs. Pros
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Makers 1-on-1: Guy Capito - Sawdust Puppy
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Augmented Reality for Automotive DIY
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Makers 1-on-1: Jennifer Hasbach - The Snap Exchange
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How New 2018 Tariffs Impact the Maker Movement
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Makers 1-on-1: David Schuler - Uncouth Barbarian Illustrations
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The Case for Co-marketing and Maker Brands
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Makers 1-on-1: Sarah Harste - Sarah Harste Weavings
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Why Creative Industry Brands Should Attend Creativation
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Makers 1-on-1: Cody Stanley and Ryan Dyke - Rubber City Cosplay
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2018 Craft Trends In Review
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Makers 1-on-1: Craig - Lifetime Carpenter
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Automotive DIYer Motivations: Vehicle Age & Mileage
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Woodturning Today: Statistics, Demographics, and Current Trends
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Makers 1-on-1: Susan Hazel Rich - Hazelmade
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Makers 1-on-1: Linda Lackey - Linda's Other Life Sewn Goods
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How Cosplay Makers Create a Costume, Start to Finish
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Makers 1-on-1: Robert and Sara Hernandez - Aqueduct Brewing
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3 Elements of an Effective Sewing Tutorial
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Makers 1-on-1: Sam and Jodi - Ohio Wood and Iron Works
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Makers Who Sew: Pattern or No Pattern?
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Borrowing Content Ideas from Your Target Maker Audience
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Makers 1-on-1: Brian Sullivan - Automotive DIYer
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Makers Who Sew and the Challenges of Their Craft
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Makers 1-on-1: Micah and Lish List - Neck & Tie Company
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Makers 1-on-1: David Lackey - Lackey Road Guitars
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5 Things Automotive DIYers Need From Your Website
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Makers 1-on-1: Albert Macso - Akron Coffee Roasters
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Technology in the Maker Movement
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Makers 1-on-1: Anne Skoch - Anne Cate Accessory Boutique
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The Buyer's Journey for Cosplay Makers
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Makers 1-on-1: Cameron VanDerHorst - Automotive Enthusiast and Podcaster
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Ceramics and Pottery Making Today
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Makers 1-on-1: Dennis Ward - Woodcrafter
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How Rockler Reaches Today's Woodcrafter Market Segment
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Makers 1-on-1: Matt Misanko - Home Remodeler
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How Your Brand Can Be A Mentor to Woodcrafters
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Makers 1-on-1: Jackie and Phillip Wachter - FOUNT Leather
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Makers Who Sew and Social Media: Highlights from Our Second Focus Group
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Makers 1-on-1: Jon and Ali Hovan - HiHO Brewing Co.
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Kids Crafts: Insights, Trends, and the Growing Market
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Makers 1-on-1: Michael Martell and Claudia Zeber-Martell - Zeber-Martell Gallery & Clay Studio
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Edible Arts? The Rise of Food Crafts in America [Statistics and Trends]
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Makers 1-on-1: Jason Horinger - Birchwood Supply Co.
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Needle Craft Statistics, Insights, and More
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Makers 1-on-1: Brent Wesley - Akron Honey Company
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Knitting and Crochet Today: Statistics, Trends, and More
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Makers 1-on-1: Tori Tedesco - Little Birdie Design Studio
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Who are Paper Crafters? Insights and Demographics
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Makers 1-on-1: Anthony and Mary Galewood - Erie Trade Company
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Modern Jewelry Maker Stats and Demographics
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Makers 1-on-1: Valerie Mayen - Yellowcake Shop
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Painting and Drawing Craft Industry Insights
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Makers 1-on-1: Brian Suter - Classic G-Body Garage
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Who Are Today's Cosplay Makers? [Statistics and Demographics]
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Makers 1-on-1: Theresa Morrow - Thread + Love
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Highlights from Our Focus Group with Today's Auto DIYers
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Makers 1-on-1: Michael Kamlowsky & Walter Hallstein - Live Edge Workshop
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How To Connect With Makers in Their Own Online Communities
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Makers 1-on-1: Elyse Ohryn (SpaceCat Senpai) - Cosplay Maker
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The Case for Hobbyists in the Maker Movement
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Makers 1-on-1: Aaron Novak and Glenn Miller - Whiskertin Lighting
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Words that Mean Something Different to Makers
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Makers 1-on-1: Paige Bittle - NerdWicks Candles
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What is Cosplay?
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How Woodworkers Organize (Or Should Organize) Their Space
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Makers 1-on-1: Bobby and Danielle Allen - The Circle Craft
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Makers 1-on-1: Jordan Serpentini - Ragical Life
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YouTube in the Auto DIY Community
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Makers 1-on-1: Robin Springer-Vega - Jarz Art Glass
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Five DIY Craft Blogs Marketers Should Be Following
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Makers 1-on-1: David Kidd - Gearhead and Automotive Detailer
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Highlights From Our Focus Group With Sewers, Sewists, and Seamstresses
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Makers 1-on-1: April Couch - Totally Tangled Creations
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Maker Trends for 2018: What's on the Horizon?
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Makers 1-on-1: Madeline Mehler - Sultrie Leather Accessories
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Auto DIYers and Online Connections
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Makers 1-on-1: Richard Grell - Windsor Chair Maker
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The Challenges Facing Today's Furniture Makers
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Makers 1-on-1: Shannon Casey - Shannon Casey Studio
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How Cosplay and Sewing Overlap
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So Is It Sewer, Seamstress, Or Sewist? How A Group of Makers Have Run Into An Identity Crisis
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Highlights: ATA Maker Focus Group Featuring Today's Woodcrafters
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What's On A Woodworker's Tool Bench?
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Becoming a Crafter In Today's Maker Movement
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8 Apps Today's Makers Are Using to Run Their Business
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How Do Makers Network (And How Your Brand Can Get Involved)
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Who Are Modern Crafters? Demographics, Craft Categories, and More
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3 Woodworking Industry Trends For Maker Brands To Watch
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The Challenging Life of a Cosplayer
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Top 5 Things To Know About the Cosplay Market Segment
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Where Are DIYers Buying Their Obscure Tools and Materials?
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9 Things We Learned At Inbound 2017
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Top Speed Bumps Facing Auto DIYers
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The Woodcrafter's Buyer's Journey: Step by Step
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How Hollywood Insights Inspire Makers and the Creative Process
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What Inspires Cosplay Makers To Try New Techniques?
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How to Reach Makers on Social Media
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The Top 5 Reasons Woodcrafters Buy Your Product
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Top Craft Industries in the Maker Movement Today
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The Auto DIY Buyer's Journey
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How Do Cosplay Makers Use Social Media?
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Modern Makers: The Importance of the Maker Movement
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At What Age Do Woodcrafters Learn Their Skills?
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Modern Makers Buy Products With Perceived Quality
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DIY Automotive Aftermarket Industry Trends and Insights
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How Designers and Crafters Source Materials
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Cosplay Makers: How Much They Spend on Costumes (and Why)
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The Segmentation of Modern Makers
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Auto DIY and the Online Aftermarket
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Woodcrafters: Who They Are and What They Do
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Why Auto DIY?
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8 Crafter App Examples: What Crafters Download and Why
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The Most Important (and Intimidating) Question About Your Content
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Expert Power: How to Build & Leverage Yours
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The 10 YouTube Ads You Actually Watched in 2016
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How To Explain Inbound Marketing to Your Family Over the Holidays
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Cool, Creative Office Environments: We Have One Too
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Should Our Company Start a Blog?
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The State of Inbound Marketing 2016
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How Much Traffic Should My Website Have?
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How Your Marketing Organization Can Deliver Innovation
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Why We Chose Inbound Marketing
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Inbound Marketing vs. Outbound Marketing—What's the Difference?
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Most Popular Posts
Knitting and Crochet Today: Statistics, Trends, and More
Automotive Enthusiast Demographics and Statistics Aftermarket Brands Should Know
So Is It Sewer, Seamstress, Or Sewist? How A Group of Makers Have Run Into An Identity Crisis
Who Are Modern Crafters? Demographics, Craft Categories, and More
Who Are Today's Cosplay Makers? [Statistics and Demographics]
Posts by Topic
Marketing to Makers
(100)
Makers 1-on-1
(46)
Woodworkers
(26)
Crafters
(24)
Automotive Enthusiasts
(21)
Cosplay Makers
(18)
Makers
(16)
Makers Who Sew
(15)
Marketing
(10)
Jewelry Makers
(9)
The Maker Movement
(8)
Inbound Marketing
(7)
Metalworkers
(6)
Paper Crafters
(6)
Social Media
(6)
Artists & Illustrators
(5)
Food Artisans
(5)
Ceramicists
(4)
DIYers
(4)
Fiber Artists
(4)
Knitting and Crochet
(4)
ATA Focus Group
(3)
Content Development
(2)
Content Marketing
(2)
Creative Process
(2)
Glass Artists
(2)
Online Connections
(2)
Pinterest
(2)
Video
(2)
Apps
(1)
Calligraphers
(1)
Candemakers
(1)
Edible Arts
(1)
Kids Crafts
(1)
Luthiers
(1)
Maker Industry
(1)
Needle Crafts
(1)
Painting and Drawing
(1)
Podcasts
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Soapmakers
(1)
Trade Shows
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blogging
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challenges
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designers
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maker trends
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