In this post, we'll explain why the scrapbooking market segment is still valuable for craft brands to pursue and help you understand what modern scrapbooking is all about.
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Posted by
Ivy Decker on Sep 11, 2019
In this post, we'll explain what the Buyer's Journey for paper crafters might look like and how it can inform your content strategy.
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Posted by
Ivy Decker on May 8, 2019
In this post, we'll show you how paper crafters research their craft online and also explain why creating online connections with crafters matters to your brand and its presence in the industry.
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Posted by
Ivy Decker on Mar 27, 2019
In this post, we'll explain the relationship between paper crafters and social media and give your brand some advice for jumping into the conversation as well.
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Posted by
Ivy Decker on Feb 6, 2019
This week, we’re interviewing Karen Koch, a collage artist from Hudson, OH behind Life Needs Art — modern art inspired by nature and nostalgia. If your brand markets to visual artists or papercrafters, this 1-on-1 interview with Karen will give you important insights that can help you reach makers like her.
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Posted by
Ivy Decker on Oct 31, 2018
