The Maker Files Blog

Our blog for brands looking to create authentic connections with makers & DIYers

Is the Scrapbooking Market Segment Still Valuable for Brands to Pursue?

In this post, we'll explain why the scrapbooking market segment is still valuable for craft brands to pursue and help you understand what modern scrapbooking is all about.
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Posted by Ivy Decker on Sep 11, 2019

The Buyer's Journey for Paper Crafters

In this post, we'll explain what the Buyer's Journey for paper crafters might look like and how it can inform your content strategy.
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Posted by Ivy Decker on May 8, 2019

How Paper Crafters Research Their Craft Online

In this post, we'll show you how paper crafters research their craft online and also explain why creating online connections with crafters matters to your brand and its presence in the industry.
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Posted by Ivy Decker on Mar 27, 2019

Paper Crafters and Social Media

In this post, we'll explain the relationship between paper crafters and social media and give your brand some advice for jumping into the conversation as well.
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Posted by Ivy Decker on Feb 6, 2019

Makers 1-on-1: Karen Koch - Life Needs Art

This week, we’re interviewing Karen Koch, a collage artist from Hudson, OH behind Life Needs Art — modern art inspired by nature and nostalgia. If your brand markets to visual artists or papercrafters, this 1-on-1 interview with Karen will give you important insights that can help you reach makers like her.
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Posted by Ivy Decker on Oct 31, 2018