ATA Blog

Why Creative Industry Brands Should Attend Creativation

Posted by Ivy Decker on September 19, 2018 at 10:00 AM

While you're probably well aware that the creative and DIY industry is constantly growing and changing in numerous ways, but the good news is that there are just as many ways for your brand to keep up with the changes if you're willing to put in the time and effort. While online research on trends, news, and innovations in your creative industry is a great place to start, there's somewhere else you should be looking for information and valuable connections: networking events like AFCI's Creativation show.

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Topics: Marketing to Makers, Makers, Trade Shows

2018 Craft Trends In Review

Posted by Ivy Decker on September 12, 2018 at 10:00 AM

With only a few months left in the year, 2018 has certainly flown by. Since January, we've seen crafting trends come and go: Millennial pink and burlap might be on their way out, but are kids still making slime? Yes, actually. While it's incredibly important for your brand to stay on top of the creative craft trends of today and tomorrow, you can also learn a lot from looking back, too.

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Topics: Marketing to Makers, Crafters

Automotive DIYer Motivations: Vehicle Age & Mileage

Posted by Ivy Decker on September 5, 2018 at 10:00 AM

We use the mileage and age of vehicles to determine a lot of things: when to service, what's worth repairing, and how to deal with maintenance issues. At the end of the day, age and mileage are ultimately the markers that let drivers know how long a car can stay on the road. But times are changing thanks to advances in vehicle technology, and vehicles today can last a lot longer than they used to. For modern automotive DIYers, that presents a big opportunity to put their skills to good use.

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Topics: Marketing to Makers, Auto DIY

Woodturning Today: Statistics, Demographics, and Current Trends

Posted by Ivy Decker on August 29, 2018 at 10:00 AM

Woodturning is one of the most diverse and developed segments of modern woodcrafting. With roots that stretch much farther back than the Industrial Revolution, the craft rests somewhere between hand carving and machine production, blending the two sides of woodworking almost seamlessly. From small projects to larger architectural builds, woodturning's hands-on nature embraces the natural potential of each piece of wood placed on the lathe.

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Topics: Marketing to Makers, Woodcrafters, Woodturners

How Cosplay Makers Create a Costume, Start to Finish

Posted by Ivy Decker on August 22, 2018 at 10:00 AM

Translating ideas from plans on a page into real life isn't always the easiest process, but cosplay makers build their passion doing exactly that over and over again. At its core, cosplay often constitutes taking a 2D design and figuring out how to make it a 3D reality or defying physics to turn an impossible design into something structurally sound yet comfortable enough to wear all day. How do makers achieve such success with so many vastly different costumes?

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Topics: Marketing to Makers, Cosplay Makers, Creative Process