The Maker Files Blog

Our blog for brands looking to create authentic connections with makers & DIYers

The Buyer's Journey For Fiber Artists

In this post, we'll explain what a common Buyer's Journey for fiber artists might look like and how your brand can use that journey as a guide to attracting and retaining new customers and brand supporters in the fiber art community.
Read More
Posted by Ivy Decker on Jan 30, 2019

Makers 1-on-1: Kyle Auga - Kyle’s Kinetics Metal Balancing Sculptures

This week, we’re interviewing welder, metalworker, and sculptor Kyle Auga of Kyle's Kinetics in Phoenix, Arizona. If your brand sells to metalworkers, this 1-on-1 interview with Kyle will give you important insights into connecting with makers like him.
Read More
Posted by Ivy Decker on Jan 25, 2019

Automotive Enthusiast Demographics and Statistics Aftermarket Brands Should Know

In this post, we'll share some of the most important automotive enthusiast demographics and statistics aftermarket brands should know in order to help you kick-start (or re-vamp) your understanding of your target audience.
Read More
Posted by Ivy Decker on Jan 23, 2019

Makers 1-on-1: Jane Skoch - Maiden Jane Custom Sewing Studio

This week, we’re interviewing Jane Skoch, the custom sewing and quilting enthusiast behind Maiden Jane Custom Sewing Studio.
Read More
Posted by Ivy Decker on Jan 18, 2019

How to Make Tutorial Videos Woodworkers Want to Watch

In this post, we'll explain how to make tutorial videos woodworkers want to watch as well as why it's important to incorporate video into your marketing strategy.
Read More
Posted by Ivy Decker on Jan 16, 2019