--- title: The Buyer's Journey for Paper Crafters description: In this post, we'll explain what the Buyer's Journey for paper crafters might look like and how it can inform your content strategy. image: https://blog.anthonythomas.com/hubfs/2017%20-%20Maker%20Assets/2017%20Maker%20Image%20Assets/2017%20Maker%20Image%20Assets%20-%20Crafters/Fotolia_161905067_Subscription_Monthly_M.jpg --- [![](https://anthonythomas.com/wp-content/themes/ata2017/img/ata_logo_tan.png)](https://anthonythomas.com) - [Why ATA?](https://anthonythomas.com/why-ata/) - [The Short Story](https://anthonythomas.com/why-ata/) - [About Us](https://anthonythomas.com/why-ata/about-us/) - [Our Space](https://anthonythomas.com/why-ata/our-space/) - [What We Do](https://anthonythomas.com/what-we-do/) - [What We Do](https://anthonythomas.com/what-we-do/) - [Inbound Marketing](https://anthonythomas.com/what-we-do/inbound-marketing/) - [Commercial Process Engineering](https://anthonythomas.com/what-we-do/commercial-process-engineering/) - [What We've Done](https://anthonythomas.com/what-weve-done/) - [Who We've Worked With](https://anthonythomas.com/brands/) - [We Know Makers](https://anthonythomas.com/we-know-makers/) - [What We Know About Makers](https://anthonythomas.com/we-know-makers/) - [The Maker Files](https://anthonythomas.com/the-maker-files/) - [Marketing Resources & Downloads](https://resources.anthonythomas.com/see-what-weve-learned-about-makers-diyers) - [We Blog](https://blog.anthonythomas.com) - [Contact ATA](https://anthonythomas.com/contact-ata/) ![The Maker Files Blog](https://blog.anthonythomas.com/hubfs/2018%20ATA%20Assets/2018%20Blog/The-Maker-Files-EB5937-456F74.png) # Our blog for brands looking to create authentic connections with makers & DIYers ### Popular Posts: [Knitting and Crochet Today: Statistics, Trends, and More](https://blog.anthonythomas.com/knitting-and-crochet-today-statistics-trends-and-more) [Who Are Today's Cosplay Makers? \[Statistics and Demographics\]](https://blog.anthonythomas.com/who-are-todays-cosplay-makers-statistics-and-demographics) [Automotive Enthusiast Demographics and Statistics Aftermarket Brands Should Know](https://blog.anthonythomas.com/automotive-enthusiast-demographics-and-statistics-aftermarket-brands-should-know) [Who Are Modern Crafters? Demographics, Craft Categories, and More](https://blog.anthonythomas.com/who-are-modern-crafters-demographics-craft-categories-and-more) [Needle Craft Statistics, Insights, and More](https://blog.anthonythomas.com/needle-craft-statistics-insights-and-more) [Is the Scrapbooking Market Segment Still Valuable for Brands to Pursue?](https://blog.anthonythomas.com/is-the-scrapbooking-market-segment-still-valuable-for-brands-to-pursue) - [The Maker Files](https://blog.anthonythomas.com) - [Marketing to Makers](https://blog.anthonythomas.com/topic/marketing-to-makers) - [Makers 1-on-1 Interviews](https://blog.anthonythomas.com/topic/makers-1-on-1) - Choose Your Target Audience - [Woodworkers](https://blog.anthonythomas.com/topic/woodworkers) - [Cosplay Makers](https://blog.anthonythomas.com/topic/cosplay-makers) - [Makers Who Sew](https://blog.anthonythomas.com/topic/makers-who-sew) - [Automotive Enthusiasts](https://blog.anthonythomas.com/topic/automotive-enthusiasts) - [Artists & Illustrators](https://blog.anthonythomas.com/topic/artists-illustrators) - [Crafters (General)](https://blog.anthonythomas.com/topic/crafters) - [Metalworkers](https://blog.anthonythomas.com/topic/metalworkers) - [Food Artisans](https://blog.anthonythomas.com/topic/food-artisans) - [Paper Crafters](https://blog.anthonythomas.com/topic/paper-crafters) - [Jewelry Makers](https://blog.anthonythomas.com/topic/jewelry-makers) - [Ceramicists](https://blog.anthonythomas.com/topic/ceramicists) - [Fibers Artists](https://blog.anthonythomas.com/topic/fiber-artists) - [Knitters & Crocheters](https://blog.anthonythomas.com/topic/knitting-and-crochet) - [Glass Artists](https://blog.anthonythomas.com/topic/glass-artists) # The Buyer's Journey for Paper Crafters Posted by [Ivy Decker](https://blog.anthonythomas.com/author/ivy-decker) on May 8, 2019 ![](https://blog.anthonythomas.com/hubfs/2020%20Blog%20Images/Staff%20Banners/DSC_6658%20copy.jpg) Find me on: [LinkedIn](https://www.linkedin.com/in/ivy-decker-7b1319119) ![Paper crafter rolling strips of paper to make a floral card design](https://blog.anthonythomas.com/hs-fs/hubfs/2017%20-%20Maker%20Assets/2017%20Maker%20Image%20Assets/2017%20Maker%20Image%20Assets%20-%20Crafters/Fotolia_161905067_Subscription_Monthly_M.jpg?width=360&name=Fotolia_161905067_Subscription_Monthly_M.jpg)The social internet has completely revolutionized the ways that today's makers find and purchase the supplies they need for their craft. For [paper crafters](https://blog.anthonythomas.com/who-are-paper-crafters-insights-and-demographics) like scrapbookers, card makers, and [calligraphers](https://blog.anthonythomas.com/modern-calligraphy-and-hand-lettering-trends), gone are the days of just making do with whatever's available in the craft aisle. Now, thanks to accessible online shops and resources, paper crafters can find the exact papers, pens, and other tools they need with just a few targeted Google searches. But how do they narrow down the selection and decide where to buy? Using the Buyer's Journey framework, we can outline the types of searches your brand needs to show up in to make it into a paper crafter's next project (and shopping cart). In this post, we'll explain what the Buyer's Journey for paper crafters might look like and how it can inform your content strategy. ## The Big Picture: The Buyer's Journey Framework The [Buyer's Journey framework](https://blog.hubspot.com/sales/what-is-the-buyers-journey) is a process that outlines the steps an average consumer moves through when deciding to purchase a new product or service. According to the Buyer's Journey, consumers generally follow a three-step journey before a purchase: ![The Buyer's Journey framework illustrated inforgraphic](https://blog.anthonythomas.com/hs-fs/hubfs/2017%20-%20Miscellaneous%20Assets/2017%20-%20Icons%20and%20Illustrations/Buyers-Journey-Hubspot2-1.png?width=1242&name=Buyers-Journey-Hubspot2-1.png) 1. **Awareness Stage:** The consumer asks questions that helps identify their need or issue. 2. **Consideration Stage:** The consumer uses search and recommendations to compile a list of possible options or solutions to their need or issue. 3. **Decision Stage:** The consumer researches and compares the options and uses this research to choose a solution and a provider to purchase it from. While this framework is a great starting point for understanding how paper crafters source new products, keep in mind that each maker's particular process will differ slightly. However, hypothesizing which questions your target audiences will ask during each step of the process will give you a strong basis to build your content strategy on. ## An Example Buyer's Journey for Paper Crafters For paper crafters in particular, the Buyer's Journey would look a lot like this: ### Awareness Stage [![Paper crafter collage artist working with different textures of paper](https://blog.anthonythomas.com/hs-fs/hubfs/2017%20-%20Maker%20Assets/2017%20Maker%20Image%20Assets/2017%20Maker%20Image%20Assets%20-%20Crafters/UA-_-14.jpg?width=360&name=UA-_-14.jpg)Paper crafters](https://blog.anthonythomas.com/who-are-paper-crafters-insights-and-demographics) in the awareness stage can be in a variety of situations. On one hand, they could be researching what materials they might need to start a new project. They could also be attempting to figure out how to achieve a certain design or effect. Alternatively, they could be interested in replacing a tool or material that's not working with their current process and working to identify how a new tool could solve that issue. During the awareness stage, crafters would benefit from [tutorial resources](https://blog.thepapermillstore.com/130-resources-paper-crafters/) where they can see someone else's process and compare it to their own. They could also be searching for troubleshooting guides, beginner guides, and other project specific content that will help them identify what would fulfill their need or solve their problem. ### Consideration Stage Once a paper crafter has successfully identified what supplies or solutions they need, they move into the consideration stage of the Buyer's Journey. During this stage, they use search and [recommendations](https://blog.anthonythomas.com/paper-crafters-and-social-media) to compile a full list of possible product options that they could potentially buy to solve the issue. When creating their list, crafters will also take into consideration which providers and retailers they can purchase from. During this stage, many crafters rely on search engines like Google to help them see what products are available on the market. They may also look for tutorial content that shows what products different makers use to achieve their desired result. ### Decision Stage ![Paper crafter drawing a design on to a large card using a fine tip pen](https://blog.anthonythomas.com/hs-fs/hubfs/2017%20-%20Maker%20Assets/2017%20Maker%20Image%20Assets/2017%20Maker%20Image%20Assets%20-%20Crafters/DSC_3706.jpg?width=360&name=DSC_3706.jpg)Finally, during the decision stage, paper crafters will compare the items on their list and choose which product they want to buy and from which provider. According to their own personal criteria, which may include price, quality, design, packaging, and more, the makers will weigh their options and judge which product will best fit their process and serve their project's needs. The decision stage is a [heavy research stage](https://blog.anthonythomas.com/how-paper-crafters-use-social-media-today) as paper crafters will use whatever resources they can find to understand how each different product option works before buying. During this stage, paper crafters will turn to content like customer reviews, demonstrations, case studies, and product comparison posts to understand the differences between their product options. Armed with this information, they can decide which product is best and either order it online or plan to pick it up in store, depending on their personal preferences. ## Building Brand Awareness During the Buyer's Journey Depending on how wide or narrow your paper crafter target audience is, the questions your potential customers are searching during the Buyer's Journey could be more specific or general to their craft. However, understanding the basics of the Buyer's Journey means more than just understanding what your ideal customer needs. That's certainly part of it, but what you do with this information is what will make the biggest difference in your content strategy. By making educated guesses about what topics your audience is searching for, you can generate content ideas that are directly tailored to serve your audience's needs. By providing them with the research they need during each stage of the Buyer's Journey, you're creating multiple opportunities to share your story and your products with potential customers who may or may not know about your brand. By simply being present and being helpful during their search, you'll increase your brand awareness and present your brand as a leader in the industry. When you can offer your potential buyers the information they need to make better choices and improve their paper crafting projects, they're much more likely to choose you during the decision stage and in the future. [![New call-to-action](https://no-cache.hubspot.com/cta/default/2203947/6f5ba769-9614-49a1-8c56-ffa5aa50e093.png)](https://cta-redirect.hubspot.com/cta/redirect/2203947/6f5ba769-9614-49a1-8c56-ffa5aa50e093) Topics: [Marketing to Makers](https://blog.anthonythomas.com/topic/marketing-to-makers), [Paper Crafters](https://blog.anthonythomas.com/topic/paper-crafters) ### Subscribe to Email Updates ### Related posts [Best DIY Resources for Automotive Maintenance](https://blog.anthonythomas.com/best-diy-resources-for-automotive-maintenance) [Creating Effective Tutorials for Fiber Artists](https://blog.anthonythomas.com/creating-an-effective-tutorials-for-fiber-artists) [What You Should Know About the Resin Jewelry Trend](https://blog.anthonythomas.com/what-you-should-know-about-the-resin-jewelry-trend) ### Most Popular Posts [Knitting and Crochet Today: Statistics, Trends, and More](https://blog.anthonythomas.com/knitting-and-crochet-today-statistics-trends-and-more) [Who Are Today's Cosplay Makers? \[Statistics and Demographics\]](https://blog.anthonythomas.com/who-are-todays-cosplay-makers-statistics-and-demographics) [Automotive Enthusiast Demographics and Statistics Aftermarket Brands Should Know](https://blog.anthonythomas.com/automotive-enthusiast-demographics-and-statistics-aftermarket-brands-should-know) [Who Are Modern Crafters? Demographics, Craft Categories, and More](https://blog.anthonythomas.com/who-are-modern-crafters-demographics-craft-categories-and-more) [Needle Craft Statistics, Insights, and More](https://blog.anthonythomas.com/needle-craft-statistics-insights-and-more) ### Recent posts [Best DIY Resources for Automotive Maintenance](https://blog.anthonythomas.com/best-diy-resources-for-automotive-maintenance) [Creating Effective Tutorials for Fiber Artists](https://blog.anthonythomas.com/creating-an-effective-tutorials-for-fiber-artists) [What You Should Know About the Resin Jewelry Trend](https://blog.anthonythomas.com/what-you-should-know-about-the-resin-jewelry-trend) ### Posts by Topic - [Marketing to Makers (100)](https://blog.anthonythomas.com/topic/marketing-to-makers) - [Makers 1-on-1 (46)](https://blog.anthonythomas.com/topic/makers-1-on-1) - [Woodworkers (26)](https://blog.anthonythomas.com/topic/woodworkers) - [Crafters (24)](https://blog.anthonythomas.com/topic/crafters) - [Automotive Enthusiasts (21)](https://blog.anthonythomas.com/topic/automotive-enthusiasts) - [Cosplay Makers (18)](https://blog.anthonythomas.com/topic/cosplay-makers) - [Makers (16)](https://blog.anthonythomas.com/topic/makers) - [Makers Who Sew (15)](https://blog.anthonythomas.com/topic/makers-who-sew) - [Marketing (10)](https://blog.anthonythomas.com/topic/marketing) - [Jewelry Makers (9)](https://blog.anthonythomas.com/topic/jewelry-makers) - [The Maker Movement (8)](https://blog.anthonythomas.com/topic/the-maker-movement) - [Inbound Marketing (7)](https://blog.anthonythomas.com/topic/inbound-marketing) - [Metalworkers (6)](https://blog.anthonythomas.com/topic/metalworkers) - [Paper Crafters (6)](https://blog.anthonythomas.com/topic/paper-crafters) - [Social Media (6)](https://blog.anthonythomas.com/topic/social-media) - [Artists & Illustrators (5)](https://blog.anthonythomas.com/topic/artists-illustrators) - [Food Artisans (5)](https://blog.anthonythomas.com/topic/food-artisans) - [Ceramicists (4)](https://blog.anthonythomas.com/topic/ceramicists) - [DIYers (4)](https://blog.anthonythomas.com/topic/diyers) - [Fiber Artists (4)](https://blog.anthonythomas.com/topic/fiber-artists) - [Knitting and Crochet (4)](https://blog.anthonythomas.com/topic/knitting-and-crochet) - [ATA Focus Group (3)](https://blog.anthonythomas.com/topic/ata-focus-group) - [Content Development (2)](https://blog.anthonythomas.com/topic/content-development) - [Content Marketing (2)](https://blog.anthonythomas.com/topic/content-marketing) - [Creative Process (2)](https://blog.anthonythomas.com/topic/creative-process) - [Glass Artists (2)](https://blog.anthonythomas.com/topic/glass-artists) - [Online Connections (2)](https://blog.anthonythomas.com/topic/online-connections) - [Pinterest (2)](https://blog.anthonythomas.com/topic/pinterest) - [Video (2)](https://blog.anthonythomas.com/topic/video) - [Apps (1)](https://blog.anthonythomas.com/topic/apps) - [Calligraphers (1)](https://blog.anthonythomas.com/topic/calligraphers) - [Candemakers (1)](https://blog.anthonythomas.com/topic/candemakers) - [Edible Arts (1)](https://blog.anthonythomas.com/topic/edible-arts) - [Kids Crafts (1)](https://blog.anthonythomas.com/topic/kids-crafts) - [Luthiers (1)](https://blog.anthonythomas.com/topic/luthiers) - [Maker Industry (1)](https://blog.anthonythomas.com/topic/maker-industry) - [Needle Crafts (1)](https://blog.anthonythomas.com/topic/needle-crafts) - [Painting and Drawing (1)](https://blog.anthonythomas.com/topic/painting-and-drawing) - [Podcasts (1)](https://blog.anthonythomas.com/topic/podcasts) - [Soapmakers (1)](https://blog.anthonythomas.com/topic/soapmakers) - [Trade Shows (1)](https://blog.anthonythomas.com/topic/trade-shows) - [blogging (1)](https://blog.anthonythomas.com/topic/blogging) - [challenges (1)](https://blog.anthonythomas.com/topic/challenges) - [designers (1)](https://blog.anthonythomas.com/topic/designers) - [maker trends (1)](https://blog.anthonythomas.com/topic/maker-trends) see all [![](https://blog.anthonythomas.com/hs-fs/hubfs/ata_logo_tan_stacked.png?width=301&height=188&name=ata_logo_tan_stacked.png "ata_logo_tan_stacked.png")](https://anthonythomas.com) 727 South Broadway Street Akron, OH 44311 330.253.6888   [![Facebook](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-Facebook-F2EEE2.png "Facebook")](https://www.facebook.com/pg/ATAWeMovePeople/) [![Instagram](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-Instagram-F2EEE2.png "Instagram")](https://www.instagram.com/ata_we_move_people/) [![YouTube](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-YouTube-F2EEE2.png "YouTube")](https://www.youtube.com/ATAWeMovePeople) [![LinkedIn](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-LinkedIn-F2EEE2.png "LinkedIn")](https://www.linkedin.com/company/anthony-thomas-advertising/) [![Twitter](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-Twitter-F2EEE2.png "Twitter")](https://twitter.com/ATA_MovesPeople) ###### Useful Links - [Why ATA](https://anthonythomas.com/why-ata/) - [What We Do](https://anthonythomas.com/what-we-do/) - [What We've Done](https://anthonythomas.com/what-weve-done/) - [Who We've Worked With](https://anthonythomas.com/brands/) - [We Know Makers](https://anthonythomas.com/we-know-makers/) - [The Maker Files](https://anthonythomas.com/the-maker-files/) - [We Blog](https://blog.anthonythomas.com/) - [Contact ATA](https://anthonythomas.com/contact-ata/) - [Terms & Conditions](https://anthonythomas.com/terms-and-conditions/) ###### Get Our Newsletter Sign up to receive updates from us (no more than 1-2 per month, we promise). We'll send you cool projects we've completed, new Maker Profiles and even some free "stuff". Sign up today! ![](https://www.facebook.com/tr?id=217949611932239&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=193225&fmt=gif)