As a marketer, it's extremely smart to keep your thumb on the pulse of today's makers and crafters. And an easy way of doing that is by following and keeping yourself abreast of the latest influencers and top bloggers within the niche. It allows you to discover what tools and materials crafters can't live without and ones that they've maybe had a bad experience with. Because if they've had a good experience or a bad one, they're going to share it with their readers, opening up their credible opinion to their entire reader base.
So we've found some of the top craft blogs out there that have a pretty large reach so you can discover more about your customers (and maybe even potential customers).
Top DIY Craft Blogs
- Handmade Charlotte. This fun and colorful blog is created by Rachel Faucett, a mother of five and designer for Anthropolgie and Pottery Barn Kids. The blog was also named one of the Top 20 Most Influential Pinterest Users by Business Insider. Rachel shares DIY crafts, recipes, holiday activities, interior decor projects and even some of her favorite finds.
- A Pair & A Spare. This clean and fresh fashion, decor and DIY blog was founded by Geneva Vanderzeil in 2010. From watercoloring to embroidery, Geneva teaches readers how to tackle various DIY projects with confidence and ease. Some more fun things she shares? Cocktail recipes, DIY design, home renovation how-to's, organization techniques and even travel guides!
- Paper and Stitch. This fun and funky blog was created in 2008 by former high school art teacher Brittni Mehlhoff. Her DIY content ranges from home decor and styling to fashion and food. Her voice is approachable and relaxed which is why her blog has been extremely popular with readers.
- The Crafted Sparrow. Rebecca began this blog to share all things creative: crafts & DIY projects, home decor, party planning, jewelry making and even recipes. Whether its helping her readers update and install a ceiling fan, or create a DIY snow cone garland, Rebecca makes it fun and easy.
- Artsy Chicks Rule. Nancy is a thrifting, painting, budget-decorating kind of girl, and she pours that vibe into her blog. The blog is a combination of all things creative and crafty, filled with tutorials, furniture makeovers, holiday crafts and more.
And don't stop there. Explore and discover more bloggers every chance you get. But don't just blindly follow these blogs. Engage with them and explore what they're saying, what they're doing, what they're creating. Keep up with new blog posts and Instagram stories. Find out what materials and tools they're using and why. Learn what their purchasing process is and how they go about researching and discovering new products. Don't be afraid to talk with these bloggers, it shows a level of caring, engagement and awareness on your brand's part. By interacting with makers, it'll set you apart from other brands and give you an edge. Because the more you know, the better you can connect with your customers.