ATA Blog

The Case for Co-marketing and Maker Brands

In this post, we'll explain the concepts behind co-marketing and take a look at some examples of successful co-marketing campaigns within the Maker Movement.
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Posted by Ivy Decker on Sep 26, 2018

Why Creative Industry Brands Should Attend Creativation

In this post, we'll explain why creative brands should attend Creativation (as either exhibitors or visitors) and what you'll get out of it if you make the trip.
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Posted by Ivy Decker on Sep 19, 2018

Borrowing Content Ideas from Your Target Maker Audience

Here's our guide to how your brand can discover content ideas by researching your target maker audience's online consumption habits.
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Posted by Ivy Decker on Aug 1, 2018

Technology in the Maker Movement

Here are three major ways that technology creates opportunities for modern makers of all kinds.
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Posted by Ivy Decker on Jul 11, 2018

How To Connect With Makers in Their Own Online Communities

Are brands even welcome in the online communities created by and for makers and DIYers? Yes. In this post, we'll give you our best tips for how to make genuine connections with makers in their own online communities.
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Posted by Ivy Decker on Mar 28, 2018