The Maker Files Blog

Our blog for brands looking to create authentic connections with makers & DIYers

The Case for Co-marketing and Maker Brands

In this post, we'll explain the concepts behind co-marketing and take a look at some examples of successful co-marketing campaigns within the Maker Movement.
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Posted by Ivy Decker on Sep 26, 2018

The Most Important (and Intimidating) Question About Your Content

Check out this blog post to learn why it's important to have loyal subscribers (not just a lot of them) who look forward to consuming your content.
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Posted by Ivy Decker on Jan 30, 2017

Expert Power: How to Build & Leverage Yours

Looking to establish a leadership position for your brand & make your content more impactful? Learn how to harness and leverage your brand's expert power.
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Posted by Ivy Decker on Jan 3, 2017

The 10 YouTube Ads You Actually Watched in 2016

Apparently not everyone skips the YouTube ads after waiting the mandatory 5 seconds. Check out the list of the top 10 most watched ads on YouTube from 2016.
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Posted by Daniel Sferra on Dec 27, 2016

Should Our Company Start a Blog?

We'll help you understand business blogging (what it is & what it's not) and why it can be a critical part of your organization's integrated marketing program.
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Posted by Ivy Decker on Dec 6, 2016