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2018 Craft Trends In Review

Posted by Ivy Decker on Sep 12, 2018
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Craft Supplies 2018With only a few months left in the year, 2018 has certainly flown by. Since January, we've seen crafting trends come and go: Millennial pink and burlap might be on their way out, but are kids still making slime? Yes, actually. While it's incredibly important for your brand to stay on top of the creative craft trends of today and tomorrow, you can also learn a lot from looking back, too.

From analysis at conferences, craft fair and Etsy sales, and social media conversations, we've compiled a list of some of the biggest 2018 craft trends that also have some staying power for 2019, too. For our 2018 craft year in review roundup, keep reading.

Wood Burning

2018 Top Craft Trends

  • Wood Burning: Wood burning is growing as a more accessible wood craft that requires fewer tools and a much smaller workspace than larger woodcrafting. Wood burning is suited to both rustic and modern design styles, and can even allow calligraphers to branch out into different media with their lettering skills.

  • 3D Paper Crafting: While it may have looked like paper crafting was losing a little steam in recent years, taking it off the flat page with more tactile projects has refreshed the paper crafting segment. Paper flowers, motion cards, and pop-up projects are on rise at the moment.

  • Glitter: As decorating objects with glitter has become one of the biggest crafting trends, plenty of products have launched to help limit the mess-factor of working with glitter. While loose glitter is still a popular option, glitter pastes, paints, and stickers have made this material a lot easier to work with in recent years.

  • Jewelry StampingStamped Jewelry: For a sleeker, modern look, jewelry makers are leaning into the stamped metal trend in their designs. Stamping jewelry with letters or short slogans not only appeals to minimalist trends, but stamping is a great stepping stone into the world of metalsmithing.

  • Kitchen Knits: With colder weather to come in the end of 2018 and into 2019 in many area, sewn and knitted kitchen accessories like cup and bowl cozies are popular crafts that help keep us warm.

  • Rustic Wood Decor: Though Fixer Upper might be leaving HGTV, its signature rustic styles will leave a lasting impact on home decorating. In the crafting community, wooden repurposing crafts are in a huge upswing, including projects like wooden palette signs and furniture, as well as painted stair spindles.

  • Bath Bombs: Homemade bath products make up a huge craft industry of their own, but the current stand-out stars in the segment are fizzing bath bombs. Thanks to the Instagram aesthetic craze and more people investing in their own self care, the pretty and relaxing nature of bath bombs makes for a huge trend that should continue into the foreseeable future.

How to Evaluate Trends in Your Craft Industry

Yarn Crafting BasketWhile we provided a wide overview in this post, your specific craft industry will undoubtedly have much more specialized trends of its own. Staying in touch with the news, trends, and innovations in your craft category (and others) allows you and your team to better understand your target audience, focus messaging and content toward popular questions and topics, and even influence product development in ways that are beneficial to your customer.

Taking the first step of conducting trend research online means you're already heading in the right direction, but your overall approach to evaluating craft industry trends should take a multi-pronged approach. In addition to general research, you and your team should be regularly monitoring social media platforms, groups, and hashtags and keeping records on the topics, projects, and questions that are most common and popular among your audiences. The most unfiltered trend information comes straight from the makers you serve. Additionally, you should consider checking out events in your industry — whether it be the giant Creativation Conference, smaller informational gatherings for a specific audience, or even just local craft fairs just to observe and take notes on what's new and capturing the attention of your audiences.

Finally, and perhaps most importantly, building connections with crafters in the industries you serve, whether they're casual hobbyists or digital influencers with their own audiences, can supply critical feedback you can trust. In order to move forward with your brand and your outreach with today's makers, your brand should be able to look back on what's worked for you in the past and what hasn't  both by the numbers and from a first-hand maker perspective.

Marketer's Guide to Crafters

Topics: Marketing to Makers, Crafters

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