--- title: How to Reach Makers on Social Media description: One of the most intriguing aspects of the maker community is their use of social media as free advertising, and the total rejection of traditional advertising. image: https://blog.anthonythomas.com/hubfs/sm3.jpg --- [![](https://anthonythomas.com/wp-content/themes/ata2017/img/ata_logo_tan.png)](https://anthonythomas.com) - [Why ATA?](https://anthonythomas.com/why-ata/) - [The Short Story](https://anthonythomas.com/why-ata/) - [About Us](https://anthonythomas.com/why-ata/about-us/) - [Our Space](https://anthonythomas.com/why-ata/our-space/) - [What We Do](https://anthonythomas.com/what-we-do/) - [What We Do](https://anthonythomas.com/what-we-do/) - [Inbound Marketing](https://anthonythomas.com/what-we-do/inbound-marketing/) - [Commercial Process Engineering](https://anthonythomas.com/what-we-do/commercial-process-engineering/) - [What We've Done](https://anthonythomas.com/what-weve-done/) - [Who We've Worked With](https://anthonythomas.com/brands/) - [We Know Makers](https://anthonythomas.com/we-know-makers/) - [What We Know About Makers](https://anthonythomas.com/we-know-makers/) - [The Maker Files](https://anthonythomas.com/the-maker-files/) - [Marketing Resources & Downloads](https://resources.anthonythomas.com/see-what-weve-learned-about-makers-diyers) - [We Blog](https://blog.anthonythomas.com) - [Contact ATA](https://anthonythomas.com/contact-ata/) ![The Maker Files Blog](https://blog.anthonythomas.com/hubfs/2018%20ATA%20Assets/2018%20Blog/The-Maker-Files-EB5937-456F74.png) # Our blog for brands looking to create authentic connections with makers & DIYers ### Popular Posts: [Knitting and Crochet Today: Statistics, Trends, and More](https://blog.anthonythomas.com/knitting-and-crochet-today-statistics-trends-and-more) [Who Are Today's Cosplay Makers? \[Statistics and Demographics\]](https://blog.anthonythomas.com/who-are-todays-cosplay-makers-statistics-and-demographics) [Automotive Enthusiast Demographics and Statistics Aftermarket Brands Should Know](https://blog.anthonythomas.com/automotive-enthusiast-demographics-and-statistics-aftermarket-brands-should-know) [Who Are Modern Crafters? Demographics, Craft Categories, and More](https://blog.anthonythomas.com/who-are-modern-crafters-demographics-craft-categories-and-more) [Needle Craft Statistics, Insights, and More](https://blog.anthonythomas.com/needle-craft-statistics-insights-and-more) [Is the Scrapbooking Market Segment Still Valuable for Brands to Pursue?](https://blog.anthonythomas.com/is-the-scrapbooking-market-segment-still-valuable-for-brands-to-pursue) - [The Maker Files](https://blog.anthonythomas.com) - [Marketing to Makers](https://blog.anthonythomas.com/topic/marketing-to-makers) - [Makers 1-on-1 Interviews](https://blog.anthonythomas.com/topic/makers-1-on-1) - Choose Your Target Audience - [Woodworkers](https://blog.anthonythomas.com/topic/woodworkers) - [Cosplay Makers](https://blog.anthonythomas.com/topic/cosplay-makers) - [Makers Who Sew](https://blog.anthonythomas.com/topic/makers-who-sew) - [Automotive Enthusiasts](https://blog.anthonythomas.com/topic/automotive-enthusiasts) - [Artists & Illustrators](https://blog.anthonythomas.com/topic/artists-illustrators) - [Crafters (General)](https://blog.anthonythomas.com/topic/crafters) - [Metalworkers](https://blog.anthonythomas.com/topic/metalworkers) - [Food Artisans](https://blog.anthonythomas.com/topic/food-artisans) - [Paper Crafters](https://blog.anthonythomas.com/topic/paper-crafters) - [Jewelry Makers](https://blog.anthonythomas.com/topic/jewelry-makers) - [Ceramicists](https://blog.anthonythomas.com/topic/ceramicists) - [Fibers Artists](https://blog.anthonythomas.com/topic/fiber-artists) - [Knitters & Crocheters](https://blog.anthonythomas.com/topic/knitting-and-crochet) - [Glass Artists](https://blog.anthonythomas.com/topic/glass-artists) # How to Reach Makers on Social Media Posted by [Alicia Lewis](https://blog.anthonythomas.com/author/alicia-lewis) on Sep 6, 2017 ![](https://blog.anthonythomas.com/hubfs/Alicia.jpg) ![sm1.jpg](https://blog.anthonythomas.com/hs-fs/hubfs/sm1.jpg?width=739&height=324&name=sm1.jpg) [The Maker Movement is exciting for traditional companies for a multitude of reasons.](https://blog.anthonythomas.com/modern-makers-the-maker-movement-and-why-its-so-important) But one of the most intriguing aspects of the maker community is their innovative use of social media as free advertising, and the almost complete and total rejection of traditional advertising. So how do you as a company find these makers to be able to reach them? Since they're not easily found in print or television ads, you're going to have to go to them. A great starting point is by having an online presence and actively finding makers across social media channels in a smart and effective way.  ## Facebook So at this point, utilizing Facebook should be a no-brainer. And the fact that we're telling you that makers use Facebook should also come as no surprise. Makers know that they HAVE to have a brand page if they want their business to succeed. Brand pages give makers helpful insights into  ![sm2.jpg](https://blog.anthonythomas.com/hs-fs/hubfs/sm2.jpg?width=320&name=sm2.jpg)post performance and audience demographic. Makers utilize Facebook to communicate what they're working on to their followers, show off photos of of their latest projects, network and generally interact with their followers. Makers can even use Facebook as a [tool for aquiring new clients](http://blog.creativelive.com/find-freelance-work-linkedin-twitter-facebook/?utm_source=creativeLIVE&utm_medium=blog&utm_campaign=business-money_social-media-for-creatives&utm_content=text_link). You're going to have to do a little digging to find makers on Facebook, but once you do, it will be well worth your time.  ## Instagram Instagram is one of, if not the most popular social media platform for the maker community in that it allows makers to utilize visually appealing photography to grow their brand and advertise their products. Makers should be using a business account and doing it in a way where they can showcase their life as a maker, while also keeping what they're making as the focal point of the account. What's great about Instagram is that when you follow one maker, you'll get a dozen or more niche suggestions for more makers to connect with. If you have an engaging and creative business account, makers will start to follow you based on your status and captivating content and before long, you'll start to reap the rewards.  ## Twitter While there are character limits and hashtags to contend with, Twitter can be one of the most useful networks for makers trying to connect with a new audience. So this is a prime place to reach out and network with modern makers. Makers tend to use Twitter similarly to how they use Facebook, but with an added combination of their own custom content and posts from people they find interesting or on brand. Be engaging and conversational on Twitter and ALWAYS reply promptly when sent a message or tagged in a tweet, Makers want to see that your company is responsive and up to date on social media.  ## ![sm3.jpg](https://blog.anthonythomas.com/hs-fs/hubfs/sm3.jpg?width=640&name=sm3.jpg) ## Pinterest Makers use Pinterest primarily for two things: to display their work and to get inspiration. In displaying their work, makers will link to actual posts or projects on their website to sell their product. While Pinterest is not the place for text-heavy posts, it does allow for sponsored pins and business accounts. So connect with makers and your pins will be in their Pinterest orbit before long.   [![crafter with tattoos working on table, 62 million people did a craft in the past year, invitation to download guide to crafters](https://no-cache.hubspot.com/cta/default/2203947/55446c9e-a0fa-4f2a-80dd-c14791ec34ff.png)](https://cta-redirect.hubspot.com/cta/redirect/2203947/55446c9e-a0fa-4f2a-80dd-c14791ec34ff) Topics: [Marketing to Makers](https://blog.anthonythomas.com/topic/marketing-to-makers) ### Subscribe to Email Updates ### Related posts [Best DIY Resources for Automotive Maintenance](https://blog.anthonythomas.com/best-diy-resources-for-automotive-maintenance) [Creating Effective Tutorials for Fiber Artists](https://blog.anthonythomas.com/creating-an-effective-tutorials-for-fiber-artists) [What You Should Know About the Resin Jewelry Trend](https://blog.anthonythomas.com/what-you-should-know-about-the-resin-jewelry-trend) ### Most Popular Posts [Knitting and Crochet Today: Statistics, Trends, and More](https://blog.anthonythomas.com/knitting-and-crochet-today-statistics-trends-and-more) [Who Are Today's Cosplay Makers? \[Statistics and Demographics\]](https://blog.anthonythomas.com/who-are-todays-cosplay-makers-statistics-and-demographics) [Automotive Enthusiast Demographics and Statistics Aftermarket Brands Should Know](https://blog.anthonythomas.com/automotive-enthusiast-demographics-and-statistics-aftermarket-brands-should-know) [Who Are Modern Crafters? 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