The Maker Files Blog

Our blog for brands looking to create authentic connections with makers & DIYers

Why Auto Enthusiasts Shop at AutoZone (and How Your Brand Can Win More Market Share)

In this post, we'll explain why auto enthusiasts shop at AutoZone and how your brand can win more market share over the franchises you're competing with.
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Posted by Ivy Decker on Mar 6, 2019

Automotive Enthusiast Demographics and Statistics Aftermarket Brands Should Know

In this post, we'll share some of the most important automotive enthusiast demographics and statistics aftermarket brands should know in order to help you kick-start (or re-vamp) your understanding of your target audience.
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Posted by Ivy Decker on Jan 23, 2019

Most Popular DIY Tasks for Automotive Enthusiasts

In this post, we'll list the most popular DIY tasks for automotive enthusiasts and explain how you can empower your customers to try new DIY projects on their own.
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Posted by Ivy Decker on Dec 26, 2018

Size and Growth of Today's Automotive Parts Aftermarket

In this post, we'll reveal the size and growth of today's automotive parts aftermarket and discuss the DIYer impact that's causing its steady increase.
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Posted by Ivy Decker on Nov 28, 2018

Augmented Reality for Automotive DIY

In this post, we'll introduce some of the most innovative applications of augmented reality for automotive DIY as well as discuss what the future of automotive AR might look like.
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Posted by Ivy Decker on Oct 10, 2018