The Maker Files Blog

Our blog for brands looking to create authentic connections with makers & DIYers

The Buyer's Journey for Today's Makers Who Sew

In this post, we'll discuss the main points of the Buyer's Journey for makers who sew and the types of info they're looking for during each phase.
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Posted by Ivy Decker on Jul 17, 2019

Today's Soapmakers: Demographics and Statistics

In this post, we'll share some of the most important demographics and statistics that help define who today's soapmakers are as well as list some of the most popular soapmaking trends of 2019.
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Posted by Ivy Decker on Jun 5, 2019

How Jewelry Makers Source Their Materials

In this post, we'll explain how jewelry makers source their materials based on the needs of their craft as well as how these passionate crafters form connections with their suppliers.
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Posted by Ivy Decker on May 29, 2019

How Today's Fiber Artists Use Social Media

In this post, we'll discuss how today's fiber artists use social media to stay up to date with the industry as well as explain how you can connect with these passionate makers online.
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Posted by Ivy Decker on May 15, 2019

The Buyer's Journey for Paper Crafters

In this post, we'll explain what the Buyer's Journey for paper crafters might look like and how it can inform your content strategy.
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Posted by Ivy Decker on May 8, 2019