The Maker Files Blog

Our blog for brands looking to create authentic connections with makers & DIYers

Maker Trends for 2018: What's on the Horizon?

If you're a marketer looking to better connect with makers, it helps to know what's on the horizon, specifically the maker trends for 2018.
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Posted by Alicia Lewis on Jan 31, 2018

Auto DIYers and Online Connections

For brands that want to reach this influential audience, understanding the relationship between auto DIYers and online connections is crucial.
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Posted by Ivy Decker on Jan 24, 2018

How Cosplay and Sewing Overlap

For sewing brands that want to build connections with a new or established cosplay audiences, knowing how cosplay and sewing overlap is the first crucial step.
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Posted by Ivy Decker on Jan 10, 2018

Highlights: ATA Maker Focus Group Featuring Today's Woodcrafters

While you can sign up to access the video recording of the ATA Maker Focus Group Featuring Today's Woodcrafters, here are the highlights of our conversation.
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Posted by Ivy Decker on Dec 21, 2017

What's On A Woodworker's Tool Bench?

Being a woodworker involves a lot of tools, and being aware of and having a firm grasp on the actual equipment that lines a woodworker's workbench can be invaluable information for a marketer.
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Posted by Alicia Lewis on Dec 13, 2017
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