The Maker Files Blog

Our blog for brands looking to create authentic connections with makers & DIYers

The State of Inbound Marketing 2016

Marketing continues to evolve. Learn how the important benchmarks, trends & insights in the 2016 State of Inbound Report can help your marketing organization.
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Posted by Daniel Sferra on Oct 12, 2016

How Much Traffic Should My Website Have?

Learn how to use the Sales & Marketing Funnel to establish benchmarks how many visitors your website should get to drive real revenue results.
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Posted by Daniel Sferra on Sep 14, 2016

How Your Marketing Organization Can Deliver Innovation

For most companies, "innovation" is closely tied to product development. Learn how your marketing organization can also deliver innovation in a powerful way.
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Posted by Ivy Decker on Sep 12, 2016

Why We Chose Inbound Marketing

Learn why ATA chose Inbound Marketing for our business and as a new service for our clients.
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Posted by Daniel Sferra on Aug 15, 2016

Inbound Marketing vs. Outbound Marketing—What's the Difference?

Learn the differences between Inbound Marketing & Outbound Marketing including how each came to exist and their place in today's marketing ecosystem.
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Posted by Daniel Sferra on Jul 15, 2016