The Maker Files Blog

Our blog for brands looking to create authentic connections with makers & DIYers

Daniel Sferra

After playing soccer professionally for 2 years, Dani began a 13 year career at Matco Tools where he was promoted through the ranks from Customer Service through Promotions Manager, Product Manager and finally Marketing Manager. In that time, Dani also received his BS & MBA Degrees in Marketing from Kent State University. In October of 2008, Dani joined his good friends Thom & Tony in an effort to help take ATA to the next level. His product management and marketing experience at the corporate level have become a unique asset to ATA's approach to marketing and advertising and he now leads ATA's digital and web services platforms as well. Dani's areas of expertise include product development, commercialization and lifecycle management, competitive analysis, marketing research, production capacity, service level and inventory management, web development and digital platform strategy. Dani is also HubSpot Inbound & Google AdWords Certified. Dani & his wife Jen welcomed their first child - a son named Kai Daniel - in October 2015 and, in his "spare" time, he loves to play the guitar and still finds time to kick the ball around a little.
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Recent Posts

The 10 YouTube Ads You Actually Watched in 2016

Apparently not everyone skips the YouTube ads after waiting the mandatory 5 seconds. Check out the list of the top 10 most watched ads on YouTube from 2016.
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Posted by Daniel Sferra on Dec 27, 2016

The State of Inbound Marketing 2016

Marketing continues to evolve. Learn how the important benchmarks, trends & insights in the 2016 State of Inbound Report can help your marketing organization.
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Posted by Daniel Sferra on Oct 12, 2016

How Much Traffic Should My Website Have?

Learn how to use the Sales & Marketing Funnel to establish benchmarks how many visitors your website should get to drive real revenue results.
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Posted by Daniel Sferra on Sep 14, 2016

Why We Chose Inbound Marketing

Learn why ATA chose Inbound Marketing for our business and as a new service for our clients.
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Posted by Daniel Sferra on Aug 15, 2016

Inbound Marketing vs. Outbound Marketing—What's the Difference?

Learn the differences between Inbound Marketing & Outbound Marketing including how each came to exist and their place in today's marketing ecosystem.
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Posted by Daniel Sferra on Jul 15, 2016