--- title: Our blog for brands looking to create authentic connections with makers & DIYers | Anthony Thomas | Daniel Sferra description: "After playing soccer professionally for 2 years, Dani began a 13 year career at Matco Tools where he was promoted through the ranks from Customer Service through Promotions Manager, Product Manager and finally Marketing Manager. In that time, Dani also received his BS & MBA Degrees in Marketing from Kent State University. In October of 2008, Dani joined his good friends Thom & Tony in an effort to help take ATA to the next level. His product management and marketing experience at the corporate level have become a unique asset to ATA's approach to marketing and advertising and he now leads ATA's digital and web services platforms as well. Dani's areas of expertise include product development, commercialization and lifecycle management, competitive analysis, marketing research, production capacity, service level and inventory management, web development and digital platform strategy. Dani is also HubSpot Inbound & Google AdWords Certified. Dani & his wife Jen welcomed their first child - a son named Kai Daniel - in October 2015 and, in his \"spare\" time, he loves to play the guitar and still finds time to kick the ball around a little." --- [![](https://anthonythomas.com/wp-content/themes/ata2017/img/ata_logo_tan.png)](https://anthonythomas.com) - [Why ATA?](https://anthonythomas.com/why-ata/) - [The Short Story](https://anthonythomas.com/why-ata/) - [About Us](https://anthonythomas.com/why-ata/about-us/) - [Our Space](https://anthonythomas.com/why-ata/our-space/) - [What We Do](https://anthonythomas.com/what-we-do/) - [What We Do](https://anthonythomas.com/what-we-do/) - [Inbound Marketing](https://anthonythomas.com/what-we-do/inbound-marketing/) - [Commercial Process Engineering](https://anthonythomas.com/what-we-do/commercial-process-engineering/) - [What We've Done](https://anthonythomas.com/what-weve-done/) - [Who We've Worked With](https://anthonythomas.com/brands/) - [We Know Makers](https://anthonythomas.com/we-know-makers/) - [What We Know About Makers](https://anthonythomas.com/we-know-makers/) - [The Maker Files](https://anthonythomas.com/the-maker-files/) - [Marketing Resources & Downloads](https://resources.anthonythomas.com/see-what-weve-learned-about-makers-diyers) - [We Blog](https://blog.anthonythomas.com) - [Contact ATA](https://anthonythomas.com/contact-ata/) ![The Maker Files Blog](https://blog.anthonythomas.com/hubfs/2018%20ATA%20Assets/2018%20Blog/The-Maker-Files-EB5937-456F74.png) # Our blog for brands looking to create authentic connections with makers & DIYers ### Popular Posts: [Knitting and Crochet Today: Statistics, Trends, and More](https://blog.anthonythomas.com/knitting-and-crochet-today-statistics-trends-and-more) [Who Are Today's Cosplay Makers? \[Statistics and Demographics\]](https://blog.anthonythomas.com/who-are-todays-cosplay-makers-statistics-and-demographics) [Automotive Enthusiast Demographics and Statistics Aftermarket Brands Should Know](https://blog.anthonythomas.com/automotive-enthusiast-demographics-and-statistics-aftermarket-brands-should-know) [Who Are Modern Crafters? Demographics, Craft Categories, and More](https://blog.anthonythomas.com/who-are-modern-crafters-demographics-craft-categories-and-more) [Needle Craft Statistics, Insights, and More](https://blog.anthonythomas.com/needle-craft-statistics-insights-and-more) [Is the Scrapbooking Market Segment Still Valuable for Brands to Pursue?](https://blog.anthonythomas.com/is-the-scrapbooking-market-segment-still-valuable-for-brands-to-pursue) - [The Maker Files](https://blog.anthonythomas.com) - [Marketing to Makers](https://blog.anthonythomas.com/topic/marketing-to-makers) - [Makers 1-on-1 Interviews](https://blog.anthonythomas.com/topic/makers-1-on-1) - Choose Your Target Audience - [Woodworkers](https://blog.anthonythomas.com/topic/woodworkers) - [Cosplay Makers](https://blog.anthonythomas.com/topic/cosplay-makers) - [Makers Who Sew](https://blog.anthonythomas.com/topic/makers-who-sew) - [Automotive Enthusiasts](https://blog.anthonythomas.com/topic/automotive-enthusiasts) - [Artists & Illustrators](https://blog.anthonythomas.com/topic/artists-illustrators) - [Crafters (General)](https://blog.anthonythomas.com/topic/crafters) - [Metalworkers](https://blog.anthonythomas.com/topic/metalworkers) - [Food Artisans](https://blog.anthonythomas.com/topic/food-artisans) - [Paper Crafters](https://blog.anthonythomas.com/topic/paper-crafters) - [Jewelry Makers](https://blog.anthonythomas.com/topic/jewelry-makers) - [Ceramicists](https://blog.anthonythomas.com/topic/ceramicists) - [Fibers Artists](https://blog.anthonythomas.com/topic/fiber-artists) - [Knitters & Crocheters](https://blog.anthonythomas.com/topic/knitting-and-crochet) - [Glass Artists](https://blog.anthonythomas.com/topic/glass-artists) ## Daniel Sferra ![](https://blog.anthonythomas.com/hubfs/ATA-May2016-Images/dani-1.jpg) After playing soccer professionally for 2 years, Dani began a 13 year career at Matco Tools where he was promoted through the ranks from Customer Service through Promotions Manager, Product Manager and finally Marketing Manager. In that time, Dani also received his BS & MBA Degrees in Marketing from Kent State University. In October of 2008, Dani joined his good friends Thom & Tony in an effort to help take ATA to the next level. His product management and marketing experience at the corporate level have become a unique asset to ATA's approach to marketing and advertising and he now leads ATA's digital and web services platforms as well. Dani's areas of expertise include product development, commercialization and lifecycle management, competitive analysis, marketing research, production capacity, service level and inventory management, web development and digital platform strategy. Dani is also HubSpot Inbound & Google AdWords Certified. Dani & his wife Jen welcomed their first child - a son named Kai Daniel - in October 2015 and, in his "spare" time, he loves to play the guitar and still finds time to kick the ball around a little. Find me on: ### Recent Posts ## [The 10 YouTube Ads You Actually Watched in 2016](https://blog.anthonythomas.com/the-ten-youtube-ads-you-actually-watched-in-2016) Apparently not everyone skips the YouTube ads after waiting the mandatory 5 seconds. Check out the list of the top 10 most watched ads on YouTube from 2016. [Read More](https://blog.anthonythomas.com/the-ten-youtube-ads-you-actually-watched-in-2016) 0 Comments [Click here to read/write comments](https://blog.anthonythomas.com/the-ten-youtube-ads-you-actually-watched-in-2016#comments-listing) Posted by [Daniel Sferra](https://blog.anthonythomas.com/author/daniel-sferra) on Dec 27, 2016 ## [The State of Inbound Marketing 2016](https://blog.anthonythomas.com/the-state-of-inbound-marketing-2016) Marketing continues to evolve. Learn how the important benchmarks, trends & insights in the 2016 State of Inbound Report can help your marketing organization. [Read More](https://blog.anthonythomas.com/the-state-of-inbound-marketing-2016) 0 Comments [Click here to read/write comments](https://blog.anthonythomas.com/the-state-of-inbound-marketing-2016#comments-listing) Posted by [Daniel Sferra](https://blog.anthonythomas.com/author/daniel-sferra) on Oct 12, 2016 ## [How Much Traffic Should My Website Have?](https://blog.anthonythomas.com/how-much-traffic-should-my-website-have) Learn how to use the Sales & Marketing Funnel to establish benchmarks how many visitors your website should get to drive real revenue results. [Read More](https://blog.anthonythomas.com/how-much-traffic-should-my-website-have) 0 Comments [Click here to read/write comments](https://blog.anthonythomas.com/how-much-traffic-should-my-website-have#comments-listing) Posted by [Daniel Sferra](https://blog.anthonythomas.com/author/daniel-sferra) on Sep 14, 2016 ## [Why We Chose Inbound Marketing](https://blog.anthonythomas.com/why-we-chose-inbound-marketing) Learn why ATA chose Inbound Marketing for our business and as a new service for our clients. [Read More](https://blog.anthonythomas.com/why-we-chose-inbound-marketing) 0 Comments [Click here to read/write comments](https://blog.anthonythomas.com/why-we-chose-inbound-marketing#comments-listing) Posted by [Daniel Sferra](https://blog.anthonythomas.com/author/daniel-sferra) on Aug 15, 2016 ## [Inbound Marketing vs. Outbound Marketing—What's the Difference?](https://blog.anthonythomas.com/inbound-marketing-vs-outbound-marketing-whats-the-difference) Learn the differences between Inbound Marketing & Outbound Marketing including how each came to exist and their place in today's marketing ecosystem. [Read More](https://blog.anthonythomas.com/inbound-marketing-vs-outbound-marketing-whats-the-difference) 0 Comments [Click here to read/write comments](https://blog.anthonythomas.com/inbound-marketing-vs-outbound-marketing-whats-the-difference#comments-listing) Posted by [Daniel Sferra](https://blog.anthonythomas.com/author/daniel-sferra) on Jul 15, 2016 [All posts](https://blog.anthonythomas.com/all) ### Subscribe to Email Updates ### Most Popular Posts [Knitting and Crochet Today: Statistics, Trends, and More](https://blog.anthonythomas.com/knitting-and-crochet-today-statistics-trends-and-more) [Who Are Today's Cosplay Makers? \[Statistics and Demographics\]](https://blog.anthonythomas.com/who-are-todays-cosplay-makers-statistics-and-demographics) [Automotive Enthusiast Demographics and Statistics Aftermarket Brands Should Know](https://blog.anthonythomas.com/automotive-enthusiast-demographics-and-statistics-aftermarket-brands-should-know) [Who Are Modern Crafters? Demographics, Craft Categories, and More](https://blog.anthonythomas.com/who-are-modern-crafters-demographics-craft-categories-and-more) [Needle Craft Statistics, Insights, and More](https://blog.anthonythomas.com/needle-craft-statistics-insights-and-more) ### Posts by Topic - [Marketing to Makers (100)](https://blog.anthonythomas.com/topic/marketing-to-makers) - [Makers 1-on-1 (46)](https://blog.anthonythomas.com/topic/makers-1-on-1) - [Woodworkers (26)](https://blog.anthonythomas.com/topic/woodworkers) - [Crafters (24)](https://blog.anthonythomas.com/topic/crafters) - [Automotive Enthusiasts (21)](https://blog.anthonythomas.com/topic/automotive-enthusiasts) - [Cosplay Makers (18)](https://blog.anthonythomas.com/topic/cosplay-makers) - [Makers (16)](https://blog.anthonythomas.com/topic/makers) - [Makers Who Sew (15)](https://blog.anthonythomas.com/topic/makers-who-sew) - [Marketing (10)](https://blog.anthonythomas.com/topic/marketing) - [Jewelry Makers (9)](https://blog.anthonythomas.com/topic/jewelry-makers) - [The Maker Movement (8)](https://blog.anthonythomas.com/topic/the-maker-movement) - [Inbound Marketing (7)](https://blog.anthonythomas.com/topic/inbound-marketing) - [Metalworkers (6)](https://blog.anthonythomas.com/topic/metalworkers) - [Paper Crafters (6)](https://blog.anthonythomas.com/topic/paper-crafters) - [Social Media (6)](https://blog.anthonythomas.com/topic/social-media) - [Artists & Illustrators (5)](https://blog.anthonythomas.com/topic/artists-illustrators) - [Food Artisans (5)](https://blog.anthonythomas.com/topic/food-artisans) - [Ceramicists (4)](https://blog.anthonythomas.com/topic/ceramicists) - [DIYers (4)](https://blog.anthonythomas.com/topic/diyers) - [Fiber Artists (4)](https://blog.anthonythomas.com/topic/fiber-artists) - [Knitting and Crochet (4)](https://blog.anthonythomas.com/topic/knitting-and-crochet) - [ATA Focus Group (3)](https://blog.anthonythomas.com/topic/ata-focus-group) - [Content Development (2)](https://blog.anthonythomas.com/topic/content-development) - [Content Marketing (2)](https://blog.anthonythomas.com/topic/content-marketing) - [Creative Process (2)](https://blog.anthonythomas.com/topic/creative-process) - [Glass Artists (2)](https://blog.anthonythomas.com/topic/glass-artists) - [Online Connections (2)](https://blog.anthonythomas.com/topic/online-connections) - [Pinterest (2)](https://blog.anthonythomas.com/topic/pinterest) - [Video (2)](https://blog.anthonythomas.com/topic/video) - [Apps (1)](https://blog.anthonythomas.com/topic/apps) - [Calligraphers (1)](https://blog.anthonythomas.com/topic/calligraphers) - [Candemakers (1)](https://blog.anthonythomas.com/topic/candemakers) - [Edible Arts (1)](https://blog.anthonythomas.com/topic/edible-arts) - [Kids Crafts (1)](https://blog.anthonythomas.com/topic/kids-crafts) - [Luthiers (1)](https://blog.anthonythomas.com/topic/luthiers) - [Maker Industry (1)](https://blog.anthonythomas.com/topic/maker-industry) - [Needle Crafts (1)](https://blog.anthonythomas.com/topic/needle-crafts) - [Painting and Drawing (1)](https://blog.anthonythomas.com/topic/painting-and-drawing) - [Podcasts (1)](https://blog.anthonythomas.com/topic/podcasts) - [Soapmakers (1)](https://blog.anthonythomas.com/topic/soapmakers) - [Trade Shows (1)](https://blog.anthonythomas.com/topic/trade-shows) - [blogging (1)](https://blog.anthonythomas.com/topic/blogging) - [challenges (1)](https://blog.anthonythomas.com/topic/challenges) - [designers (1)](https://blog.anthonythomas.com/topic/designers) - [maker trends (1)](https://blog.anthonythomas.com/topic/maker-trends) see all [![](https://blog.anthonythomas.com/hs-fs/hubfs/ata_logo_tan_stacked.png?width=301&height=188&name=ata_logo_tan_stacked.png "ata_logo_tan_stacked.png")](https://anthonythomas.com) 727 South Broadway Street Akron, OH 44311 330.253.6888   [![Facebook](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-Facebook-F2EEE2.png "Facebook")](https://www.facebook.com/pg/ATAWeMovePeople/) [![Instagram](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-Instagram-F2EEE2.png "Instagram")](https://www.instagram.com/ata_we_move_people/) [![YouTube](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-YouTube-F2EEE2.png "YouTube")](https://www.youtube.com/ATAWeMovePeople) [![LinkedIn](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-LinkedIn-F2EEE2.png "LinkedIn")](https://www.linkedin.com/company/anthony-thomas-advertising/) [![Twitter](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-Twitter-F2EEE2.png "Twitter")](https://twitter.com/ATA_MovesPeople) ###### Useful Links - [Why ATA](https://anthonythomas.com/why-ata/) - [What We Do](https://anthonythomas.com/what-we-do/) - [What We've Done](https://anthonythomas.com/what-weve-done/) - [Who We've Worked With](https://anthonythomas.com/brands/) - [We Know Makers](https://anthonythomas.com/we-know-makers/) - [The Maker Files](https://anthonythomas.com/the-maker-files/) - [We Blog](https://blog.anthonythomas.com/) - [Contact ATA](https://anthonythomas.com/contact-ata/) - [Terms & Conditions](https://anthonythomas.com/terms-and-conditions/) ###### Get Our Newsletter Sign up to receive updates from us (no more than 1-2 per month, we promise). We'll send you cool projects we've completed, new Maker Profiles and even some free "stuff". Sign up today! ![](https://www.facebook.com/tr?id=217949611932239&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=193225&fmt=gif)