ATA Blog

Needle Craft Statistics, Insights, and More

Posted by Ivy Decker on May 16, 2018 at 10:00 AM

Even the craft community's more off-beat segments have a passionate following thanks to the encouragement of the Maker Movement. Especially in an age when it's common to practice more than one craft activity, even the smaller crafting segments deserve attention and support from the brands who serve them. One of the best examples is the current state of needle crafts in America.

Read More

Topics: Marketing to Makers, Crafters, Needle Crafts

Knitting and Crochet Today: Statistics, Trends, and More

Posted by Ivy Decker on May 9, 2018 at 10:00 AM

Knitting and crocheting go hand in hand as the most common yarn crafts today, and makers everywhere are choosing these hobbies as a fun way to create apparel, accessories, and home goods within the growing crafting community. However, now's the time to stop picturing your grandmother. She's just one part of a wide-spread network of knitters and crocheters of all ages, backgrounds, and experience levels. Keep reading for all the stats and insights that show how truly unique and diverse this craft segment has grown to be today.

Read More

Topics: Crafters, Knitting and Crochet

Who are Paper Crafters? Insights and Demographics

Posted by Ivy Decker on May 2, 2018 at 10:00 AM

The AFCI (formerly the Craft & Hobby Association) defines paper crafting as creating albums, cards, or other keepsakes using tangible materials like paper, photos, memorabilia, journaling, embellishments, and more. Examples of paper craft include scrapbooking, card making, and origami, but these hobbies are a lot more than just cutting and pasting. Across the various sub-categories of paper crafting, makers use techniques from rubber stamping and embossing to die-cutting and even digital photo editing.

Read More

Topics: Marketing to Makers, Crafters, Paper Crafters

Modern Jewelry Making Stats and Demographics

Posted by Ivy Decker on April 25, 2018 at 10:00 AM

One of today's most diverse and popular crafts is jewelry making. Defined by AFCI as the craft of creating wearable accessories such as earrings, necklaces, bracelets, and brooches, jewelry making spans multiple materials and mediums. Depending on a crafter's level of experience and style/tastes, jewelry making encompasses everything from simple beading to advanced metalsmithing.

Read More

Topics: Marketing to Makers, Crafters, Jewelry Makers

Five DIY Craft Blogs Marketers Should Be Following

Posted by Alicia Lewis on February 14, 2018 at 9:57 AM

As a marketer, it's extremely smart to keep your thumb on the pulse of today's makers and crafters. And an easy way of doing that is by following and keeping yourself abreast of the latest influencers and top bloggers within the niche. It allows you to discover what tools and materials crafters can't live without and ones that they've maybe had a bad experience with. Because if they've had a good experience or a bad one, they're going to share it with their readers, opening up their credible opinion to their entire reader base.

So we've found some of the top craft blogs out there that have a pretty large reach so you can discover more about your customers (and maybe even potential customers).

Read More

Topics: Crafters, Makers, blogging