ATA Blog

So Is It Sewer, Seamstress, Or Sewist? How A Group of Makers Have Run Into An Identity Crisis

Posted by Alicia Lewis on December 27, 2017 at 3:12 PM

Makers who sew have a problem as of late — or maybe they've always had it. Nothing catastrophic or life changing, but a problem to be sure. These makers have struggled for years to come up with a name that fully encompasses everything they do. Let's call it a slight identity crisis.

Most maker subgroups have found their niche name. Furniture makers, woodcarvers, and turners all have "woodcrafter." Makers working with cars have "auto DIYer." Beer makers have "brewer." But where do people who sew, or people who make beautiful goods out of fabric or thread, fit? It's a question that has been asked by plenty of makers, including the ladies at Simple Simon & Company and Marcy Harriell at oonaballoona.

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Topics: Crafters, Makers, designers

Becoming a Crafter In Today's Maker Movement

Posted by Ivy Decker on December 6, 2017 at 1:00 PM

The Maker Movement continues to empower people of all walks of life to learn, develop, and/or sell numerous types of crafts and products. With more access to information and products than ever, it just takes a critical leap for anyone to get started crafting today. Today's we're investigating the motivating situations that compel today's crafters to pick up (or get serious) about a craft they love.

While there are millions of reasons for becoming a crafter today, we've compiled a list of the most common motivations we've learned from our Maker Files interview series. Keep reading to find out why crafters do what they do.

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Topics: Marketing to Makers, Crafters

Who Are Modern Crafters? Demographics, Craft Categories, and More

Posted by Ivy Decker on November 15, 2017 at 1:00 PM

There are plenty of ways we could measure how many crafters are out there today: the number of craft markets every weekend, the pages and pages of Etsy listings, and the amount of inspirational Pinterest DIYs speak for themselves. However, for a more concrete idea of who modern crafters really are, we're here with some hard data for you. (If you want to read the stories of real crafters too, check out The Maker Files on our website.)

So who are modern crafters, really? While there are always exceptions to the rule, we've gathered the most accurate crafter demographics we could find and picked out the most important bits for you.

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Topics: Marketing to Makers, Crafters

Where Are DIYers Buying Their Obscure Tools and Materials?

Posted by Alicia Lewis on October 18, 2017 at 12:00 PM

Within the maker community, countless niches exist, niches that can't always be met by your average store. While big-box stores sell the basic hand tools and supplies needed for most projects, makers tend to need more unique and obscure materials and tools than can be found on your average retailer shelf. 

So today, we're going to take a look at some of the hidden hotspots for the maker community. 

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Topics: Crafters, Cosplay Makers, DIYers, Materials

Top Craft Industries in the Maker Movement Today

Posted by Ivy Decker on August 23, 2017 at 4:47 PM

You'd be hard pressed to find someone who's never done a craft of some sort. Actually, according to statistics collected by the Craft & Hobby Association in 2012, at least 62.5 million people participated in one or more crafting activities during just that year. While some percentage of those people might only craft on occasion, the average crafter reports working in 2.96 crafting categories regularly.

All this data, along with analyses of the Maker Movement, reveal craft industries gaining momentum in the U.S. today. This compelling case should mean a lot to brands who sell materials and products any type of crafter uses. Why? Because crafters are passionate about the things they make, regardless of whether they craft as a hobby or a business, and they need both tools and support in order to be successful.

Read on to learn more about the biggest segments in todays craft industries.

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Topics: Marketing to Makers, Crafters

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