ATA Blog

Top Craft Industries in the Maker Movement Today

Posted by Ivy Decker on August 23, 2017 at 4:47 PM

You'd be hard pressed to find someone who's never done a craft of some sort. Actually, according to statistics collected by the Craft & Hobby Association in 2012, at least 62.5 million people participated in one or more crafting activities during just that year. While some percentage of those people might only craft on occasion, the average crafter reports working in 2.96 crafting categories regularly.

All this data, along with analyses of the Maker Movement, reveal craft industries gaining momentum in the U.S. today. This compelling case should mean a lot to brands who sell materials and products any type of crafter uses. Why? Because crafters are passionate about the things they make, regardless of whether they craft as a hobby or a business, and they need both tools and support in order to be successful.

Read on to learn more about the biggest segments in todays craft industries.

Read More

Topics: Marketing to Makers, Crafters

How Designers and Crafters Source Materials

Posted by Alicia Lewis on August 23, 2017 at 4:44 PM

Clothing and accessory designers and crafters spin a lot of plates at once. They're marketing, sketching, pinning, sewing, hemming, and doing a whole slew of other tasks. But they're also sourcing their materials and researching for the next quality product to make their designs stand out. So how exactly do you appeal to these designers? Well, the key is to understand the process by which they source their materials.

Read More

Topics: Marketing to Makers, Crafters

8 Crafter App Examples: What Crafters Download and Why

Posted by Ivy Decker on August 23, 2017 at 4:35 PM

With over 2.2 million apps available in the Apple store alone, we can find find an app for just about anything. In addition to various social media apps, I have apps on my phone for yoga, tuning my ukulele, catching Pokemon, and even a game not for me, but for my cat. Even when it seems like there's already an app for everything, more are created every day.

So when it comes to makers, have you ever wondered what kinds of apps they have on their devices? As we discussed in our recent post, the top craft industries cover a lot of different segments, but there are apps out there to support all craft niches, big and small. Some might surprise you while some might not, but we've compiled a list of some of the best apps for crafters today.

Read More

Topics: Marketing to Makers, Crafters