ATA Blog

Who are Modern Crafters? Demographics, Craft Categories, and More

Posted by Ivy Decker on November 15, 2017 at 1:00 PM

There are plenty of ways we could measure how many crafters are out there today: the number of craft markets every weekend, the pages and pages of Etsy listings, and the amount of inspirational Pinterest DIYs speak for themselves. However, for a more concrete idea of who modern crafters really are, we're here with some hard data for you. (If you want to read the stories of real crafters too, check out The Maker Files on our website.)

So who are modern crafters, really? While there are always exceptions to the rule, we've gathered the most accurate crafter demographics we could find and picked out the most important bits for you.

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Topics: Marketing to Makers, Crafters

Where Are DIYers Buying Their Obscure Tools and Materials?

Posted by Alicia Lewis on October 18, 2017 at 12:00 PM

Within the maker community, countless niches exist, niches that can't always be met by your average store. While big-box stores sell the basic hand tools and supplies needed for most projects, makers tend to need more unique and obscure materials and tools than can be found on your average retailer shelf. 

So today, we're going to take a look at some of the hidden hotspots for the maker community. 

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Topics: Crafters, Cosplay Makers, diyers, reachingmakers, materials

Top Craft Industries in the Maker Movement Today

Posted by Ivy Decker on August 23, 2017 at 4:47 PM

You'd be hard pressed to find someone who's never done a craft of some sort. Actually, according to statistics collected by the Craft & Hobby Association in 2012, at least 62.5 million people participated in one or more crafting activities during just that year. While some percentage of those people might only craft on occasion, the average crafter reports working in 2.96 crafting categories regularly.

All this data, along with analyses of the Maker Movement, reveal craft industries gaining momentum in the U.S. today. This compelling case should mean a lot to brands who sell materials and products any type of crafter uses. Why? Because crafters are passionate about the things they make, regardless of whether they craft as a hobby or a business, and they need both tools and support in order to be successful.

Read on to learn more about the biggest segments in todays craft industries.

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Topics: Marketing to Makers, Crafters

How Designers and Crafters Source Materials

Posted by Alicia Lewis on August 23, 2017 at 4:44 PM

Clothing and accessory designers and crafters spin a lot of plates at once. They're marketing, sketching, pinning, sewing, hemming, and doing a whole slew of other tasks. But they're also sourcing their materials and researching for the next quality product to make their designs stand out. So how exactly do you appeal to these designers? Well, the key is to understand the process by which they source their materials.

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Topics: Marketing to Makers, Crafters

8 Crafter App Examples: What Crafters Download and Why

Posted by Ivy Decker on August 23, 2017 at 4:35 PM

With over 2.2 million apps available in the Apple store alone, we can find find an app for just about anything. In addition to various social media apps, I have apps on my phone for yoga, tuning my ukulele, catching Pokemon, and even a game not for me, but for my cat. Even when it seems like there's already an app for everything, more are created every day.

So when it comes to makers, have you ever wondered what kinds of apps they have on their devices? As we discussed in our recent post, the top craft industries cover a lot of different segments, but there are apps out there to support all craft niches, big and small. Some might surprise you while some might not, but we've compiled a list of some of the best apps for crafters today.

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Topics: Marketing to Makers, Crafters

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