ATA Blog

Needle Craft Statistics, Insights, and More

Posted by Ivy Decker on May 16, 2018 at 10:00 AM

Even the craft community's more off-beat segments have a passionate following thanks to the encouragement of the Maker Movement. Especially in an age when it's common to practice more than one craft activity, even the smaller crafting segments deserve attention and support from the brands who serve them. One of the best examples is the current state of needle crafts in America.

Read More

Topics: Marketing to Makers, Crafters, Needle Crafts

Knitting and Crochet Today: Statistics, Trends, and More

Posted by Ivy Decker on May 9, 2018 at 10:00 AM

Knitting and crocheting go hand in hand as the most common yarn crafts today, and makers everywhere are choosing these hobbies as a fun way to create apparel, accessories, and home goods within the growing crafting community. However, now's the time to stop picturing your grandmother. She's just one part of a wide-spread network of knitters and crocheters of all ages, backgrounds, and experience levels. Keep reading for all the stats and insights that show how truly unique and diverse this craft segment has grown to be today.

Read More

Topics: Crafters, Knitting and Crochet

Who are Paper Crafters? Insights and Demographics

Posted by Ivy Decker on May 2, 2018 at 10:00 AM

The AFCI (formerly the Craft & Hobby Association) defines paper crafting as creating albums, cards, or other keepsakes using tangible materials like paper, photos, memorabilia, journaling, embellishments, and more. Examples of paper craft include scrapbooking, card making, and origami, but these hobbies are a lot more than just cutting and pasting. Across the various sub-categories of paper crafting, makers use techniques from rubber stamping and embossing to die-cutting and even digital photo editing.

Read More

Topics: Marketing to Makers, Crafters, Paper Crafters

Modern Jewelry Making Stats and Demographics

Posted by Ivy Decker on April 25, 2018 at 10:00 AM

One of today's most diverse and popular crafts is jewelry making. Defined by AFCI as the craft of creating wearable accessories such as earrings, necklaces, bracelets, and brooches, jewelry making spans multiple materials and mediums. Depending on a crafter's level of experience and style/tastes, jewelry making encompasses everything from simple beading to advanced metalsmithing.

Read More

Topics: Marketing to Makers, Crafters, Jewelry Makers

Painting and Drawing Craft Industry Insights

Posted by Ivy Decker on April 18, 2018 at 10:00 AM

Visual art, specifically painting and drawing, is a centuries old tradition and pastime. What might surprise you is that today, painting and drawing are not only still relevant, but combined, they currently make up the most the most popular craft industry, according to research by AFCI (formerly the Craft and Hobby Association). Thanks to the wealth of research available from AFCI, we can get a clear picture of just who today's painters and illustrators are, as well as how they approach their artistic craft.

Read More

Topics: Marketing to Makers, Woodcrafters, Painting and Drawing