ATA Blog

What Inspires Cosplay Makers To Try New Techniques?

Posted by Ivy Decker on September 13, 2017 at 1:00 PM

Remember when the best way to show your support for your favorite movies, games, and more was to "become a fan" on Facebook? It seems like eons ago, doesn't it? Today, superfans express their love for their favorite pop culture in a multitide of ways, and one of the most visible ways is through cosplay. But if cosplay is the fan's preferred medium, how do they stay inspired to create new and better tributes to their favorite pop culture items? In this post, we'll discuss the main sources on inspiration that cosplay makers draw from today, so keep reading.

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Topics: Marketing to Makers, Cosplay Makers

How Do Cosplay Makers Use Social Media?

Posted by Ivy Decker on August 23, 2017 at 4:46 PM

With social media at our disposal, it's easier than ever to find like-minded people, even when it comes to our most uncommon interests. One group of makers that relies heavily on social media to make connections is the community of cosplay costume makers. The industry for cosplay is growing, it can be fun and convenient for cosplayers to interact with other makers across the city or across the globe using social media - but there's not just one way they do so.

So, how do cosplayers use social media? In this blog post, we'll explain the three main ways: for conversation, research, and self-promotion. 

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Topics: Marketing to Makers, Cosplay Makers

Cosplay Makers: How Much They Spend on Costumes (and Why)

Posted by Ivy Decker on August 23, 2017 at 4:44 PM

If you've new to the idea of cosplay, here's your crash course: Cosplay is short for "costume play," where superfans of pop culture create and wear costumes of their favorite characters, effectively becoming that person for the day. Cosplay makers use a variety of materials and techniques to craft their elaborate and detailed costumes. Sewing, thermoforming, metalworking, casting, and even electrical work can all be components of cosplay making. These makers display their hard work at fan events and conventions of all sorts, where they meet up with other people who share their interests.

While cosplay is still its own counterculture of sorts, its popularity and visibility in the US has been rising for years alongside the growth of the Maker Movement. For brands that sell products cosplay makers use, this is a market segment that shouldn't be ignored. Why? Because their passion is made clear not only by the quality and creativity of the things they make, but by the amount they're willing to spend on each costume.

Keep reading to learn just how much cosplayers are willing to spend on their costumes and why.

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Topics: Marketing to Makers, Cosplay Makers