ATA Blog

How Cosplay and Sewing Overlap

Posted by Ivy Decker on January 10, 2018 at 10:00 AM

Cosplay makers invest a lot to make their costumes: time, money, and creativity, just to name a few. But another important piece of the puzzle is the repertoire of crafting skills they have to back them up. Cosplay is an interesting maker segment because it can combine so many disciplines to come to a finished product. One of the most important creative skills today's cosplayers rely on is a grasp of sewing techniques, both basic and advanced.

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Topics: Marketing to Makers, Cosplay Makers

Top 5 Things To Know About the Cosplay Market Segment

Posted by Ivy Decker on October 25, 2017 at 3:00 PM

Once you finally get a grasp on what cosplay is all about  people who love to dress up as their favorite pop-culture characters and build powerful fan communities around doing so — your next task is to figure out how your company or product fits in. But how do you go about reaching those communities and making your products part of their conversations?

The first step to entering the cosplay market segment is to really understand what cosplay makers need, as well as the trends and culture surrounding those communities. Getting your facts straight ahead of time will help you enter the industry in a natural, valuable way that cosplay makers are willing to trust and, hopefully, buy into. 

Keep reading for our list of the most important things to know about the cosplay market segment and a case study from a company that made a successful entrance into the industry.

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Topics: Marketing to Makers, Cosplay Makers

Where Are DIYers Buying Their Obscure Tools and Materials?

Posted by Alicia Lewis on October 18, 2017 at 12:00 PM

Within the maker community, countless niches exist, niches that can't always be met by your average store. While big-box stores sell the basic hand tools and supplies needed for most projects, makers tend to need more unique and obscure materials and tools than can be found on your average retailer shelf. 

So today, we're going to take a look at some of the hidden hotspots for the maker community. 

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Topics: Crafters, Cosplay Makers, DIYers, Materials

What Inspires Cosplay Makers To Try New Techniques?

Posted by Ivy Decker on September 13, 2017 at 1:00 PM

Remember when the best way to show your support for your favorite movies, games, and more was to "become a fan" on Facebook? It seems like eons ago, doesn't it? Today, superfans express their love for their favorite pop culture in a multitide of ways, and one of the most visible ways is through cosplay. But if cosplay is the fan's preferred medium, how do they stay inspired to create new and better tributes to their favorite pop culture items? In this post, we'll discuss the main sources on inspiration that cosplay makers draw from today, so keep reading.

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Topics: Marketing to Makers, Cosplay Makers

How Do Cosplay Makers Use Social Media?

Posted by Ivy Decker on August 23, 2017 at 4:46 PM

With social media at our disposal, it's easier than ever to find like-minded people, even when it comes to our most uncommon interests. One group of makers that relies heavily on social media to make connections is the community of cosplay costume makers. The industry for cosplay is growing, it can be fun and convenient for cosplayers to interact with other makers across the city or across the globe using social media - but there's not just one way they do so.

So, how do cosplayers use social media? In this blog post, we'll explain the three main ways: for conversation, research, and self-promotion. 

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Topics: Marketing to Makers, Cosplay Makers

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