ATA Blog

Top 5 Things To Know About the Cosplay Market Segment

Posted by Ivy Decker on October 25, 2017 at 3:00 PM

Once you finally get a grasp on what cosplay is all about  people who love to dress up as their favorite pop-culture characters and build powerful fan communities around doing so — your next task is to figure out how your company or product fits in. But how do you go about reaching those communities and making your products part of their conversations?

The first step to entering the cosplay market segment is to really understand what cosplay makers need, as well as the trends and culture surrounding those communities. Getting your facts straight ahead of time will help you enter the industry in a natural, valuable way that cosplay makers are willing to trust and, hopefully, buy into. 

Keep reading for our list of the most important things to know about the cosplay market segment and a case study from a company that made a successful entrance into the industry.

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Topics: Marketing to Makers, Cosplay Makers

Where Are DIYers Buying Their Obscure Tools and Materials?

Posted by Alicia Lewis on October 18, 2017 at 12:00 PM

Within the maker community, countless niches exist, niches that can't always be met by your average store. While big-box stores sell the basic hand tools and supplies needed for most projects, makers tend to need more unique and obscure materials and tools than can be found on your average retailer shelf. 

So today, we're going to take a look at some of the hidden hotspots for the maker community. 

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Topics: Crafters, Cosplay Makers, diyers, reachingmakers, materials

What Inspires Cosplay Makers To Try New Techniques?

Posted by Ivy Decker on September 13, 2017 at 1:00 PM

Remember when the best way to show your support for your favorite movies, games, and more was to "become a fan" on Facebook? It seems like eons ago, doesn't it? Today, superfans express their love for their favorite pop culture in a multitide of ways, and one of the most visible ways is through cosplay. But if cosplay is the fan's preferred medium, how do they stay inspired to create new and better tributes to their favorite pop culture items? In this post, we'll discuss the main sources on inspiration that cosplay makers draw from today, so keep reading.

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Topics: Marketing to Makers, Cosplay Makers

How Do Cosplay Makers Use Social Media?

Posted by Ivy Decker on August 23, 2017 at 4:46 PM

With social media at our disposal, it's easier than ever to find like-minded people, even when it comes to our most uncommon interests. One group of makers that relies heavily on social media to make connections is the community of cosplay costume makers. The industry for cosplay is growing, it can be fun and convenient for cosplayers to interact with other makers across the city or across the globe using social media - but there's not just one way they do so.

So, how do cosplayers use social media? In this blog post, we'll explain the three main ways: for conversation, research, and self-promotion. 

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Topics: Marketing to Makers, Cosplay Makers

Cosplay Makers: How Much They Spend on Costumes (and Why)

Posted by Ivy Decker on August 23, 2017 at 4:44 PM

If you've new to the idea of cosplay, here's your crash course: Cosplay is short for "costume play," where superfans of pop culture create and wear costumes of their favorite characters, effectively becoming that person for the day. Cosplay makers use a variety of materials and techniques to craft their elaborate and detailed costumes. Sewing, thermoforming, metalworking, casting, and even electrical work can all be components of cosplay making. These makers display their hard work at fan events and conventions of all sorts, where they meet up with other people who share their interests.

While cosplay is still its own counterculture of sorts, its popularity and visibility in the US has been rising for years alongside the growth of the Maker Movement. For brands that sell products cosplay makers use, this is a market segment that shouldn't be ignored. Why? Because their passion is made clear not only by the quality and creativity of the things they make, but by the amount they're willing to spend on each costume.

Keep reading to learn just how much cosplayers are willing to spend on their costumes and why.

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Topics: Marketing to Makers, Cosplay Makers

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