The Maker Files Blog

Our blog for brands looking to create authentic connections with makers & DIYers

The Buyer's Journey for Paper Crafters

In this post, we'll explain what the Buyer's Journey for paper crafters might look like and how it can inform your content strategy.
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Posted by Ivy Decker on May 8, 2019

Who Are Today's Luthiers and Guitar Builders?

In this post, we'll show who today's luthiers and guitar builders are by the demographics and discuss how the Maker Movement opened the door to the guitar making craft.
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Posted by Ivy Decker on Apr 24, 2019

The Most Popular Vehicle Types for Auto DIY Enthusiasts

In this post, we'll list the most popular vehicle types for auto DIY enthusiasts to own and work on, and we'll explain how your brand can connect with them based on their vehicle preferences.
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Posted by Ivy Decker on Apr 3, 2019

How Paper Crafters Research Their Craft Online

In this post, we'll show you how paper crafters research their craft online and also explain why creating online connections with crafters matters to your brand and its presence in the industry.
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Posted by Ivy Decker on Mar 27, 2019

The Top 5 Reasons Jewelry Makers Buy Your Product

In this blog post, we'll describe the top 5 reasons jewelry makers buy your product and explain how you can begin building relationships based around your product's value propositions as well as your team's expertise and experience.
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Posted by Ivy Decker on Mar 20, 2019