The Maker Files Blog

Our blog for brands looking to create authentic connections with makers & DIYers

Borrowing Content Ideas from Your Target Maker Audience

Here's our guide to how your brand can discover content ideas by researching your target maker audience's online consumption habits.
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Posted by Ivy Decker on Aug 1, 2018

Technology in the Maker Movement

Here are three major ways that technology creates opportunities for modern makers of all kinds.
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Posted by Ivy Decker on Jul 11, 2018

How To Connect With Makers in Their Own Online Communities

Are brands even welcome in the online communities created by and for makers and DIYers? Yes. In this post, we'll give you our best tips for how to make genuine connections with makers in their own online communities.
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Posted by Ivy Decker on Mar 28, 2018

The Case for Hobbyists in the Maker Movement

In this blog post, we'll discuss the place of the hobbyist within the Maker Movement, as well as what makes them so powerful and different from small business makers.
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Posted by Ivy Decker on Mar 21, 2018

Words that Mean Something Different to Makers

In order to understand and join conversations with today's makers, you need to understand that some words mean a little bit more to makers than their common definitions. Here are some of the terms you need to know in order to connect with today's makers.
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Posted by Ivy Decker on Mar 14, 2018
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