In this post, we're discussing how jewelry makers research their craft online, as well as taking a look at what types of content they need and how your brand can get involved.
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Posted by
Ivy Decker on Feb 13, 2019
In this post, we'll explain the relationship between paper crafters and social media and give your brand some advice for jumping into the conversation as well.
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Posted by
Ivy Decker on Feb 6, 2019
In this post, we'll explain what a common Buyer's Journey for fiber artists might look like and how your brand can use that journey as a guide to attracting and retaining new customers and brand supporters in the fiber art community.
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Posted by
Ivy Decker on Jan 30, 2019
This week, we’re interviewing welder, metalworker, and sculptor Kyle Auga of Kyle's Kinetics in Phoenix, Arizona. If your brand sells to metalworkers, this 1-on-1 interview with Kyle will give you important insights into connecting with makers like him.
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Posted by
Ivy Decker on Jan 25, 2019
In this post, we'll share some of the most important automotive enthusiast demographics and statistics aftermarket brands should know in order to help you kick-start (or re-vamp) your understanding of your target audience.
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Posted by
Ivy Decker on Jan 23, 2019
