The Maker Files Blog

Our blog for brands looking to create authentic connections with makers & DIYers

Ivy Decker

Ivy graduated from The Ohio State University and is ATA's Content Journalist. She's excited to use her writing background to develop the voice and values of the brands she represents, including ATA. In her free time, she enjoys writing fiction and comedy, playing ukulele, and hanging out with her cat, Rey. Ivy is passionate about doughnuts, the first three seasons of Spongebob Squarepants, and the oxford comma.
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Recent Posts

How Jewelry Makers Research Their Craft Online

In this post, we're discussing how jewelry makers research their craft online, as well as taking a look at what types of content they need and how your brand can get involved.
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Posted by Ivy Decker on Feb 13, 2019

Paper Crafters and Social Media

In this post, we'll explain the relationship between paper crafters and social media and give your brand some advice for jumping into the conversation as well.
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Posted by Ivy Decker on Feb 6, 2019

The Buyer's Journey For Fiber Artists

In this post, we'll explain what a common Buyer's Journey for fiber artists might look like and how your brand can use that journey as a guide to attracting and retaining new customers and brand supporters in the fiber art community.
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Posted by Ivy Decker on Jan 30, 2019

Makers 1-on-1: Kyle Auga - Kyle’s Kinetics Metal Balancing Sculptures

This week, we’re interviewing welder, metalworker, and sculptor Kyle Auga of Kyle's Kinetics in Phoenix, Arizona. If your brand sells to metalworkers, this 1-on-1 interview with Kyle will give you important insights into connecting with makers like him.
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Posted by Ivy Decker on Jan 25, 2019

Automotive Enthusiast Demographics and Statistics Aftermarket Brands Should Know

In this post, we'll share some of the most important automotive enthusiast demographics and statistics aftermarket brands should know in order to help you kick-start (or re-vamp) your understanding of your target audience.
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Posted by Ivy Decker on Jan 23, 2019