ATA Blog

Who are Modern Crafters? Demographics, Craft Categories, and More

Posted by Ivy Decker on November 15, 2017 at 1:00 PM

There are plenty of ways we could measure how many crafters are out there today: the number of craft markets every weekend, the pages and pages of Etsy listings, and the amount of inspirational Pinterest DIYs speak for themselves. However, for a more concrete idea of who modern crafters really are, we're here with some hard data for you. (If you want to read the stories of real crafters too, check out The Maker Files on our website.)

So who are modern crafters, really? While there are always exceptions to the rule, we've gathered the most accurate crafter demographics we could find and picked out the most important bits for you.

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Topics: Marketing to Makers, Crafters

3 Woodworking Industry Trends For Maker Brands To Watch

Posted by Ivy Decker on November 8, 2017 at 1:05 PM

Every industry has a cycle of trends that continuously renew its relevance and keep it moving forward. As you might have guessed, maker industries are no different. For woodcrafters, expecially those who make decorative or functional items for the home, it's critical to stay on top of decorating style trends and new technology that improves their process. While some trends are longlasting and some come and go, each one has the potential to really affect the way woodcrafters do their work.

In today's post, we'll discuss the biggest woodworking industry trends for maker brands to watch if they want to fulfill the needs of today's woodcrafters. Keep reading for our tips and analysis.

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Topics: Marketing to Makers, Woodcrafters

Top 5 Things To Know About the Cosplay Market Segment

Posted by Ivy Decker on October 25, 2017 at 3:00 PM

Once you finally get a grasp on what cosplay is all about  people who love to dress up as their favorite pop-culture characters and build powerful fan communities around doing so — your next task is to figure out how your company or product fits in. But how do you go about reaching those communities and making your products part of their conversations?

The first step to entering the cosplay market segment is to really understand what cosplay makers need, as well as the trends and culture surrounding those communities. Getting your facts straight ahead of time will help you enter the industry in a natural, valuable way that cosplay makers are willing to trust and, hopefully, buy into. 

Keep reading for our list of the most important things to know about the cosplay market segment and a case study from a company that made a successful entrance into the industry.

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Topics: Marketing to Makers, Cosplay Makers

Top Speedbumps Facing Auto DIYers

Posted by Alicia Lewis on October 4, 2017 at 12:00 PM

Automotive DIYers have a pure love for getting in and/or under a car and performing routine maintenance or installing the latest and greatest performance upgrades. But this doesn't come without its fair share of challenges or, pardon our pun, speedbumps. Frustrations are going to happen, it's part of the process. And whatever can go wrong most likely will.

Today, we'll take a look at some of the most hair-pulling, arm-throwing, eye-rolling frustrations automotive DIYers face on a daily basis. While this is in no way a complete list, because that list could be an entire book, we will go through some of the most common issues or annoyances facing today's auto DIYer. 

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Topics: Marketing to Makers, Auto DIY

The Woodcrafter's Buyer's Journey: Step by Step

Posted by Ivy Decker on September 27, 2017 at 2:36 PM

Just like any other maker, a woodcrafter can't get very far without the right tools and materials for the job. If you've ever been in a woodcrafter's workshop, or even their garage, you'll know that over time, most tend to collect a lot of tools. Some even keep things like wood, nails, glue, and more on hand. However, since so much of modern woodworking is project- or custom-based, makers don't always have every product they need on hand.

But how do they find the products that are the perfect fit for project after project? While every maker has slightly different preferences, most follow a general woodcrafter's Buyer's Journey to decide what to purchase. The Buyer's Journey framework helps us understand what potential customers need while deciding what to buy and the content that helps them move from one stage to the next. To learn what types of help woodcrafters are looking for at every step of their Buyer's Journey, read on. 

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Topics: Marketing to Makers, Woodcrafters

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