ATA Blog

What Inspires Cosplay Makers To Try New Techniques?

Posted by Ivy Decker on September 13, 2017 at 1:00 PM

Remember when the best way to show your support for your favorite movies, games, and more was to "become a fan" on Facebook? It seems like eons ago, doesn't it? Today, superfans express their love for their favorite pop culture in a multitide of ways, and one of the most visible ways is through cosplay. But if cosplay is the fan's preferred medium, how do they stay inspired to create new and better tributes to their favorite pop culture items? In this post, we'll discuss the main sources on inspiration that cosplay makers draw from today, so keep reading.

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Topics: Marketing to Makers, Cosplay Makers

How to Reach Makers on Social Media

Posted by Alicia Lewis on September 6, 2017 at 1:00 PM

The Maker Movement is exciting for traditional companies for a multitude of reasons. But one of the most intriguing aspects of the maker community is their innovative use of social media as free advertising, and the almost complete and total rejection of traditional advertising. So how do you as a company find these makers to be able to reach them? Since they're not easily found in print or television ads, you're going to have to go to them. A great starting point is by having an online presence and actively finding makers across social media channels in a smart and effective way. 

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Topics: Marketing to Makers

The Top 5 Reasons Woodcrafters Buy Your Product

Posted by Ivy Decker on August 30, 2017 at 10:46 AM

Woodcrafters of all ages and skill levels rely on their tools and materials in order to do their job. We've written before about how the perceived quality of a product is the top deciding factor for what a maker will buy and use in their craft. Today's post is going to delve deeper into specifically how and why woodworkers of all kinds choose and purchase the products they use including wood, of course, but also the machines and tools they accumulate with experience over the years.

To learn more about a general process by which woodcrafters buy the products they love most, keep reading.

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Topics: Marketing to Makers, Woodcrafters

Top Craft Industries in the Maker Movement Today

Posted by Ivy Decker on August 23, 2017 at 4:47 PM

You'd be hard pressed to find someone who's never done a craft of some sort. Actually, according to statistics collected by the Craft & Hobby Association in 2012, at least 62.5 million people participated in one or more crafting activities during just that year. While some percentage of those people might only craft on occasion, the average crafter reports working in 2.96 crafting categories regularly.

All this data, along with analyses of the Maker Movement, reveal craft industries gaining momentum in the U.S. today. This compelling case should mean a lot to brands who sell materials and products any type of crafter uses. Why? Because crafters are passionate about the things they make, regardless of whether they craft as a hobby or a business, and they need both tools and support in order to be successful.

Read on to learn more about the biggest segments in todays craft industries.

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Topics: Marketing to Makers, Crafters

The Auto DIY Buyer's Journey

Posted by Ivy Decker on August 23, 2017 at 4:47 PM

Car trouble in the year 2017 looks a lot different than it did even just a few years ago, mainly thanks to our smartphones (that are safely tucked away in our pockets or purses while we're driving, of course). In fact, in January and February 2013 alone, smartphone searches for car maintenance questions increased 74% from the same time frame in the previous year, and we can expect that growth to continue. While some of us might still call our most car-savvy friend or relative when we start hearing funny noises under the hood, the internet is an increasingly valuable resource in determining what to do when our cars need repairing.

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Topics: Marketing to Makers, Auto DIY