ATA Blog

How Cosplay and Sewing Overlap

Posted by Ivy Decker on January 10, 2018 at 10:00 AM

Cosplay makers invest a lot to make their costumes: time, money, and creativity, just to name a few. But another important piece of the puzzle is the repertoire of crafting skills they have to back them up. Cosplay is an interesting maker segment because it can combine so many disciplines to come to a finished product. One of the most important creative skills today's cosplayers rely on is a grasp of sewing techniques, both basic and advanced.

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Topics: Marketing to Makers, Cosplay Makers

Highlights: ATA Maker Focus Group Featuring Today's Woodcrafters

Posted by Ivy Decker on December 21, 2017 at 4:17 PM

We've always found that the best way to learn about makers and what they want from a brand is to simply engage them in conversation. This November, kicked off our free webinar series by hosting our first Maker Focus Group with a live panel of makers. We sat down with three of today's woodcrafters to discuss what content they consume and how the brands that create that content inspire them to make purchases. To a maker brand that wants to connect with today's woodcrafters, these insights, straight from real makers, are an incredible source of information.

While you can sign up to access the video recording of the ATA Maker Focus Group Featuring Today's Woodcrafters at any time, here are some of the highlights of our coversation. Keep reading to learn what woodcrafters are looking for in a brand today.

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Topics: Marketing to Makers, Woodcrafters, ATA Focus Group

What's On A Woodworker's Tool Bench?

Posted by Alicia Lewis on December 13, 2017 at 12:00 PM

Being a woodworker involves a lot of tools, and being aware of and having a firm grasp on the actual equipment that lines a woodworker's workbench can be invaluable information for a marketer. It better allows you to understand woodworkers and how they work on their craft and the overall stock they put into a quality product. 

"You can't make something good, useful or beautiful out of junk. You just can't, I've tried," said Sam Krantz of Ohio Wood & Iron Works. "It doesn't work, so if you're going to put the time and effort into it, then you have to start with the best materials you can get."

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Topics: Marketing to Makers, Woodcrafters, Tools

Becoming a Crafter In Today's Maker Movement

Posted by Ivy Decker on December 6, 2017 at 1:00 PM

The Maker Movement continues to empower people of all walks of life to learn, develop, and/or sell numerous types of crafts and products. With more access to information and products than ever, it just takes a critical leap for anyone to get started crafting today. Today's we're investigating the motivating situations that compel today's crafters to pick up (or get serious) about a craft they love.

While there are millions of reasons for becoming a crafter today, we've compiled a list of the most common motivations we've learned from our Maker Files interview series. Keep reading to find out why crafters do what they do.

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Topics: Marketing to Makers, Crafters

8 Apps Today's Makers Are Using to Run Their Business

Posted by Alicia Lewis on November 29, 2017 at 12:00 PM


Makers and entrepreneurs are inherently independent. And now, there are apps that can help makers accomplish almost anything. These are some of the top apps today's makers, DIYers, and entrepreneurs are using in 2017 to run their business:

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Topics: Marketing to Makers, Makers, Apps

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