ATA Blog

Highlights from Our Focus Group with Today's Auto DIYers

Posted by Ivy Decker on April 4, 2018 at 10:00 AM

It's almost become our motto at this point: here at ATA, we believe that the best way to understand who makers and DIYers are (and what they want from your brand) is to engage them in authentic conversations. One of the most powerful groups of DIYers trending today are automotive DIYers. While we've been working with automotive brands for years, we wanted to get to the bottom of what automotive DIYers are really looking for online. That's why we assembled a panel of DIYers for our third installment in our Maker Focus Group series last month.

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Topics: Marketing to Makers, Auto DIY, DIYers, ATA Focus Group

YouTube in the Auto DIY Community

Posted by Ivy Decker on February 21, 2018 at 10:00 AM

At ATA, we're talking with today's auto DIYers all the time, and if there's one thing they've consistently told us they love, it's YouTube. When DIYers need to learn something new, or they run into a problem during one of their projects, YouTube is the first place they've told us they go for help: before Google, Facebook, forums, or even actual mechanic. These self-reliant DIYers overcome speed bumps in their work through both a passion for the work itself and an insatiable appetite for information and research — mostly gathered through videos.

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Topics: Marketing to Makers, Auto DIY

Auto DIYers and Online Connections

Posted by Ivy Decker on January 24, 2018 at 10:00 AM

The automotive DIY community is one built on sharing. DIYer friends meet up to work on car repair or customization projects together, lend each other tools and equipment, and test drive each other's cars once their work is finished. However, some of the most important DIY connections today are made online as well. DIYers of all kinds connect online to share valuable tips, tricks, recommendations, and inspiration.

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Topics: Marketing to Makers, Auto DIY, Online Connections

Top Speed Bumps Facing Auto DIYers

Posted by Alicia Lewis on October 4, 2017 at 12:00 PM

Automotive DIYers have a pure love for getting in and/or under a car and performing routine maintenance or installing the latest and greatest performance upgrades. That's how they've built such an innovative and curious auto DIY community. But this doesn't come without its fair share of challenges or, pardon our pun, speed bumps. Frustrations are going to happen, it's part of the process. And whatever can go wrong most likely will.

Today, we'll take a look at some of the most hair-pulling, arm-throwing, eye-rolling frustrations automotive DIYers face on a daily basis. While this is in no way a complete list, because that list could be an entire book, we will go through some of the most common issues or annoyances facing today's auto DIYer. 

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Topics: Marketing to Makers, Auto DIY

The Auto DIY Buyer's Journey

Posted by Ivy Decker on August 23, 2017 at 4:47 PM

Car trouble in the year 2017 looks a lot different than it did even just a few years ago, mainly thanks to our smartphones (that are safely tucked away in our pockets or purses while we're driving, of course). In fact, in January and February 2013 alone, smartphone searches for car maintenance questions increased 74% from the same time frame in the previous year, and we can expect that growth to continue.

While some of us might still call our most car-savvy friend or relative when we start hearing funny noises under the hood, the internet is an increasingly valuable resource in determining what to do when our cars need repairing.

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Topics: Marketing to Makers, Auto DIY