ATA Blog

The Auto DIY Buyer's Journey

Posted by Ivy Decker on August 23, 2017 at 4:47 PM

Car trouble in the year 2017 looks a lot different than it did even just a few years ago, mainly thanks to our smartphones (that are safely tucked away in our pockets or purses while we're driving, of course). In fact, in January and February 2013 alone, smartphone searches for car maintenance questions increased 74% from the same time frame in the previous year, and we can expect that growth to continue. While some of us might still call our most car-savvy friend or relative when we start hearing funny noises under the hood, the internet is an increasingly valuable resource in determining what to do when our cars need repairing.

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Topics: Marketing to Makers, Auto DIY

DIY Automotive Aftermarket Industry Trends and Insights

Posted by Ivy Decker on August 23, 2017 at 4:45 PM

We've already discussed a bit about the buying habits of automotive DIYers on our blog. Today, we want to supplement that information with another roundup of statistics. In the autumn of 2014, Auto Parts Warehouse released their survey of automotive DIYers on their blog, and the information can shape the way companies interact and understand the modern automotive DIYer. In this post, we'll take you through the standout points of that survey on automotive aftermarket industry trends. Read on to learn more about the results.

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Topics: Marketing to Makers, Auto DIY

Auto DIY and the Online Aftermarket

Posted by Ivy Decker on August 23, 2017 at 4:43 PM

Not so long ago, only a pro could shop the automotive aftermarket. It took experience and technical knowledge to know what parts were necessary for which repairs or upgrades, and then finding those parts was an entirely different story. It might surprise you, then, that as of 2015, 63% of replacement parts buyers and 51% of upgrade buyers install the parts themselves - and they're not professionals at all.

The biggest factor contributing to this shift in aftermarket sales is the access to both suppliers and informational resources online. Automotive DIYers are more empowered than ever to buy aftermarket auto DIY parts online as well as complete the installations in their own garages. What's most important for aftermarket manufacturers to know is that the auto DIY market is projected to grow from here.

To learn more about how DIYers are growing as an aftermarket segment and how they shop online, continue reading.

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Topics: Marketing to Makers, Auto DIY

Why Auto DIY?

Posted by Ivy Decker on August 23, 2017 at 4:39 PM

While the Maker Movement might bring to mind arts and crafts and 3D printers, DIYers in the automotive segment are another big piece of the puzzle. While most DIYers aren't building cars from scratch (if they are, we want to meet them!), the opportunities associated with the Maker Movement empower them to take on repair and restoration work themselves and to customize their vehicles exactly the way they want them.

But why do auto DIYers choose to tackle auto projects while the rest of us visit a professional? In our experience getting to know DIYers, we've learned that there are a few key motivators that inspire people to do the work at home instead of taking their vehicles to mechanics or dealerships. In this post, we'll discuss the three main reasons why people choose to take up auto DIY.

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Topics: Marketing to Makers, Auto DIY