ATA Blog

Alicia Lewis

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The Challenging Life of a Cosplayer

Posted by Alicia Lewis on November 1, 2017 at 12:00 PM


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Where Are DIYers Buying Their Obscure Tools and Materials?

Posted by Alicia Lewis on October 18, 2017 at 12:00 PM

Within the maker community, countless niches exist, niches that can't always be met by your average store. While big-box stores sell the basic hand tools and supplies needed for most projects, makers tend to need more unique and obscure materials and tools than can be found on your average retailer shelf. 

So today, we're going to take a look at some of the hidden hotspots for the maker community. 

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Topics: Crafters, Cosplay Makers, diyers, reachingmakers, materials

Top Speedbumps Facing Auto DIYers

Posted by Alicia Lewis on October 4, 2017 at 12:00 PM

Automotive DIYers have a pure love for getting in and/or under a car and performing routine maintenance or installing the latest and greatest performance upgrades. But this doesn't come without its fair share of challenges or, pardon our pun, speedbumps. Frustrations are going to happen, it's part of the process. And whatever can go wrong most likely will.

Today, we'll take a look at some of the most hair-pulling, arm-throwing, eye-rolling frustrations automotive DIYers face on a daily basis. While this is in no way a complete list, because that list could be an entire book, we will go through some of the most common issues or annoyances facing today's auto DIYer. 

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Topics: Marketing to Makers, Auto DIY

How Hollywood Insights Inspire Makers and the Creative Process

Posted by Alicia Lewis on September 20, 2017 at 12:00 PM

There was an interesting article written a few months ago by Joe King of CampaignUS that discusses how insights stemming from the bright lights of Hollywood can have a deep and surprising impact on the creative process of makers.. 

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Topics: makers, creative process, reaching makers

How to Reach Makers on Social Media

Posted by Alicia Lewis on September 6, 2017 at 1:00 PM

The Maker Movement is exciting for traditional companies for a multitude of reasons. But one of the most intriguing aspects of the maker community is their innovative use of social media as free advertising, and the almost complete and total rejection of traditional advertising. So how do you as a company find these makers to be able to reach them? Since they're not easily found in print or television ads, you're going to have to go to them. A great starting point is by having an online presence and actively finding makers across social media channels in a smart and effective way. 

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Topics: Marketing to Makers

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