ATA Blog

Alicia Lewis

Recent Posts

How Woodworkers Organize (Or Should Organize) Their Space

Posted by Alicia Lewis on February 28, 2018 at 1:25 PM

Woodworkers have a lot of stuff, so much stuff that we had to write an entire blog post about it. It just comes with the territory. And sometimes it can feel like one of the biggest issues facing woodworkers is a lack of space. But could it instead be that woodworkers are just dealing with a lack of organization? Let's take a look at some of the ways woodworkers can organize and utilize their space to make them the most productive.

Read More

Topics: Marketing to Makers, Woodcrafters

Five DIY Craft Blogs Marketers Should Be Following

Posted by Alicia Lewis on February 14, 2018 at 9:57 AM

As a marketer, it's extremely smart to keep your thumb on the pulse of today's makers and crafters. And an easy way of doing that is by following and keeping yourself abreast of the latest influencers and top bloggers within the niche. It allows you to discover what tools and materials crafters can't live without and ones that they've maybe had a bad experience with. Because if they've had a good experience or a bad one, they're going to share it with their readers, opening up their credible opinion to their entire reader base.

So we've found some of the top craft blogs out there that have a pretty large reach so you can discover more about your customers (and maybe even potential customers).

Read More

Topics: Crafters, Makers, blogging

Maker Trends for 2018: What's on the Horizon?

Posted by Alicia Lewis on January 31, 2018 at 11:23 AM

If you're a marketer looking to better connect with makers, it helps to know what's on the horizon, specifically maker trends for 2018. No surpises here: the Maker Movement continues to grow and expand as much as ever. Kamloops This Week recently published a story on the upcoming maker and DIYer trends for 2018. There were three prominent trends the site was particularly excited about for the new year and ones that they felt would have an impact on trending items throughout the year. The site notes that 2018 will be marked with more plants, naturally dyed textiles and clay creations.

Read More

Topics: Marketing to Makers, Crafters, Makers, DIYers, maker trends

The Challenges Facing Today's Furniture Makers

Posted by Alicia Lewis on January 17, 2018 at 12:00 PM
Furniture Maker Challenges

The US furniture market is worth an estimated $96.4 billion annually. But today's small business furniture makers face a daunting task: to revolutionize a stagnant industry filled with big fish and impossible odds. It's a Herculean task to make high-quality, affordable and accessible furniture that stands out in a crowded and ever-growing market. Today's woodworkers make up a huge percentage of the funiture making segment.

Curbed recently spoke with furniture owners and designers about the difficulties and challenges of making furniture in today's market. Most of the challenges stem from the ability to stand out and be successful in an overly populated market. Let's take a look at some of the issues facing today's furniture makers.

Read More

Topics: Woodcrafters, Makers, furniture makers, challenges, furniture

So Is It Sewer, Seamstress, Or Sewist? How A Group of Makers Have Run Into An Identity Crisis

Posted by Alicia Lewis on December 27, 2017 at 3:12 PM

Makers who sew have a problem as of late — or maybe they've always had it. Nothing catastrophic or life changing, but a problem to be sure. These makers have struggled for years to come up with a name that fully encompasses everything they do. Let's call it a slight identity crisis.

Most maker subgroups have found their niche name. Furniture makers, woodcarvers, and turners all have "woodcrafter." Makers working with cars have "auto DIYer." Beer makers have "brewer." But where do people who sew, or people who make beautiful goods out of fabric or thread, fit within the diverse crafter segment? It's a question that has been asked by plenty of makers, including the ladies at Simple Simon & Company and Marcy Harriell at oonaballoona.

Read More

Topics: Crafters, Makers, designers