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Alicia Lewis

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The Challenges Facing Today's Furniture Makers

Posted by Alicia Lewis on January 17, 2018 at 12:00 PM



The US furniture market is worth an estimated $96.4 billion annually. But today's small business furniture makers face a daunting task: to revolutionize a stagnant industry filled with big fish and impossible odds. It's a Herculean task to make high-quality, affordable and accessible furniture that stands out in a crowded and ever-growing market.

Curbed recently spoke with furniture owners and designers about the difficulties and challenges of making furniture in today's market. Most of the challenges stem from the ability to stand out and be successful in an overly populated market. Let's take a look at some of the issues facing today's furniture makers.

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Topics: Woodcrafters, Makers, furniture makers, challenges, furniture

So Is It Sewer, Seamstress, Or Sewist? How A Group of Makers Have Run Into An Identity Crisis

Posted by Alicia Lewis on December 27, 2017 at 3:12 PM

Makers who sew have a problem as of late — or maybe they've always had it. Nothing catastrophic or life changing, but a problem to be sure. These makers have struggled for years to come up with a name that fully encompasses everything they do. Let's call it a slight identity crisis.

Most maker subgroups have found their niche name. Furniture makers, woodcarvers, and turners all have "woodcrafter." Makers working with cars have "auto DIYer." Beer makers have "brewer." But where do people who sew, or people who make beautiful goods out of fabric or thread, fit? It's a question that has been asked by plenty of makers, including the ladies at Simple Simon & Company and Marcy Harriell at oonaballoona.

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Topics: Crafters, Makers, designers

What's On A Woodworker's Tool Bench?

Posted by Alicia Lewis on December 13, 2017 at 12:00 PM

Being a woodworker involves a lot of tools, and being aware of and having a firm grasp on the actual equipment that lines a woodworker's workbench can be invaluable information for a marketer. It better allows you to understand woodworkers and how they work on their craft and the overall stock they put into a quality product. 

"You can't make something good, useful or beautiful out of junk. You just can't, I've tried," said Sam Krantz of Ohio Wood & Iron Works. "It doesn't work, so if you're going to put the time and effort into it, then you have to start with the best materials you can get."

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Topics: Marketing to Makers, Woodcrafters, Tools

8 Apps Today's Makers Are Using to Run Their Business

Posted by Alicia Lewis on November 29, 2017 at 12:00 PM


Makers and entrepreneurs are inherently independent. And now, there are apps that can help makers accomplish almost anything. These are some of the top apps today's makers, DIYers, and entrepreneurs are using in 2017 to run their business:

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Topics: Marketing to Makers, Makers, Apps

The Challenging Life of a Cosplayer

Posted by Alicia Lewis on November 1, 2017 at 12:00 PM


Being a cosplayer is seriously fun and rewarding most of the time. Getting to let your creative side run rampant and see a costume idea come to fruition is an amazing thing. (Read about how Elyse lets her imagination run wild when she's making costumes for Spacecat Senpai Cosplay or learn how Cody and Ryan make families smile with their Rubber City Cosplay costumes and photo booth.) However, there are certain challenges and problems that arise with every cosplayer, no matter the level of difficulty.

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