The Maker Files Blog

Our blog for brands looking to create authentic connections with makers & DIYers

Highlights From Our Focus Group With Sewers, Sewists, and Seamstresses

You can read the major insights from our Maker Focus Group featuring Today's Sewers, Sewists, and Seamstresses in this blog post.
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Posted by Ivy Decker on Feb 7, 2018

Makers 1-on-1: April Couch - Totally Tangled Creations

This week's Makers 1-on-1 interview features April Couch, a zentangle artist, illustrator with a passion for patterns, and owner of Totally Tangled Creations. If your brand sells to artists and illustrators, this 1-on-1 interview with April will give you some helpful insights into connecting with makers like her.
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Posted by Ivy Decker on Jan 31, 2018

Maker Trends for 2018: What's on the Horizon?

If you're a marketer looking to better connect with makers, it helps to know what's on the horizon, specifically the maker trends for 2018.
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Posted by Alicia Lewis on Jan 31, 2018

Makers 1-on-1: Madeline Mehler - Sultrie Leather Accessories

This week's Makers 1-on-1 interview features Madeline Mehler, the leather crafter and sewist from Erie, PA, behind Sultrie leather accessories. If your brand sells to designers and makers who sew, this 1-on-1 interview with Madeline will give you some important insights into connecting with makers like her.
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Posted by Ivy Decker on Jan 24, 2018

Auto DIYers and Online Connections

For brands that want to reach this influential audience, understanding the relationship between auto DIYers and online connections is crucial.
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Posted by Ivy Decker on Jan 24, 2018