ATA Blog

Borrowing Content Ideas from Your Target Maker Audience

Posted by Ivy Decker on August 1, 2018 at 10:00 AM

One of the best ways to attract and retain customers today is by expanding your brand's online presence. The most visible way to do so? Creating valuable content that your target maker audience loves. Digital content creation increases the number of indexed pages on your brand's website, bolstering your SEO and providing a space for your social media posts to direct traffic to. But how can you decide what content to make?

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Topics: Content Development, Marketing to Makers, Makers

The Most Important (and Intimidating) Question About Your Content

Posted by Ivy Decker on January 30, 2017 at 9:34 AM

By now, you've likely already heard or read about the importance of the various pieces in the "content puzzle".  Your content needs to be optimized for SEO to attract potential customers searching for answers to questions. You've also got to distribute your content through appropriate social media channels. Your content should feature enticing calls-to-action and landing pages to turn visitors into leads. Technically, all of these pieces are incredibly important and we should pay attention to them if we want our content to work for us. Of course, underscoring all of the technical stuff, we should be creating content that actually matters to our target audience. But if you want to take your content further, the question you should be asking yourself every day is: Would your audience miss your content if you stopped publishing it? 

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Topics: Inbound Marketing, Marketing, Content Development, Content Marketing