By now, you've likely already heard or read about the importance of the various pieces in the "content puzzle". Your content needs to be optimized for SEO to attract potential customers searching for answers to questions. You've also got to distribute your content through appropriate social media channels. Your content should feature enticing calls-to-action and landing pages to turn visitors into leads. Technically, all of these pieces are incredibly important and we should pay attention to them if we want our content to work for us. Of course, underscoring all of the technical stuff, we should be creating content that actually matters to our target audience. But if you want to take your content further, the question you should be asking yourself every day is: Would your audience miss your content if you stopped publishing it?