In order to help our clients create genuine connections with today's makers, we continue to learn more about makers every single week. While secondary research is an important supplement to our knowledge of maker audiences, we've found truth and consensus in many of the anecdotes we collect from real makers that we're talking to face to face. In addition to 1-in-1 interviews, we've found that one of the best ways to get to know maker audiences is by assembling focus groups of makers to discuss the topics that matter the most to your brand.
In our experience, the best way to get to know today's makers is by engaging them in real, honest conversation. Using the connections we've made during our work with makers at ATA, we're inviting brands to get in on these conversations, too.