In order to help our clients create genuine connections with today's crafters, we continue to learn more about makers every single week. While secondary research is an important supplement to our knowledge of maker audiences, we've found truth and consensus in many of the anecdotes we collect from real makers that we're talking to face to face. In addition to 1-in-1 interviews, we've found that one of the best ways to get to know maker audiences is by assembling focus groups of makers to discuss the topics that matter the most to your brand.
It's almost become our motto at this point: here at ATA, we believe that the best way to understand who makers and DIYers are (and what they want from your brand) is to engage them in authentic conversations. One of the most powerful groups of DIYers trending today are automotive DIYers. While we've been working with automotive brands for years, we wanted to get to the bottom of what automotive DIYers are really looking for online. That's why we assembled a panel of DIYers for our third installment in our Maker Focus Group series last month.
We've always found that the best way to learn about makers and what they want from a brand is to simply engage them in conversation. This November, we kicked off our free webinar series by hosting our first Maker Focus Group with a live panel of makers. We sat down with three of today's woodcrafters to discuss what content they consume and how the brands that create that content inspire them to make purchases. To a maker brand that wants to connect with today's woodcrafters, these insights, straight from real makers, are an incredible source of information.
While you can sign up to access the video recording of the ATA Maker Focus Group Featuring Today's Woodcrafters at any time, here are some of the highlights of our coversation. Keep reading to learn what woodcrafters are looking for in a brand today.