Apparently not everyone skips through the YouTube ads after waiting the mandatory 5 seconds. Google compiled a list of the top 10 most watched ads on YouTube from 2016 — YouTube Ads Leaderboard: Year-End 2016 — and together, these 10 video ads accounted for nearly 450 million views in 2016.
What's unique about these ads (aside from the fact that people actually watched them) is not just that they successfully grabbed our attention in and amongst all the other noise (and before the video we actually wanted to watch). There were plenty of reasons why they worked in this regard including the budget, how they were launched, the actors, the products, etc. What's more impressive — and the only thing that can actually drive this sort of scale from a "views" standpoint — is that we were willing to share these ads with our friends. Think about that for a minute? We thought the CONTENT of these ADS was so good that we actually ENCOURAGED our friends to watch them along with videos of Grace Vanderwaal, Pen-Pineapple-Apple-Pen, and Adele doing Carpool Karaoke.
So, keep reading for the countdown of the top 10 most watched YouTube ads of 2016 and see if you agree with our assessment of what helped make them so.