--- title: Kids Commercials that Stick in Our Head For Decades description: In this post, we discuss nostalgic toy commercials and catchy jingles. image: https://blog.anthonythomas.com/hubfs/2020%20Blog%20Images/2020%20-%20ATA%20Blog%20Images%20-%20Elyse/92022_lv990.jpg --- [![](https://anthonythomas.com/wp-content/themes/ata2017/img/ata_logo_tan.png)](https://anthonythomas.com) - [Why ATA?](https://anthonythomas.com/why-ata/) - [The Short Story](https://anthonythomas.com/why-ata/) - [About Us](https://anthonythomas.com/why-ata/about-us/) - [Our Space](https://anthonythomas.com/why-ata/our-space/) - [What We Do](https://anthonythomas.com/what-we-do/) - [What We Do](https://anthonythomas.com/what-we-do/) - [Inbound Marketing](https://anthonythomas.com/what-we-do/inbound-marketing/) - [Commercial Process Engineering](https://anthonythomas.com/what-we-do/commercial-process-engineering/) - [What We've Done](https://anthonythomas.com/what-weve-done/) - [Who We've Worked With](https://anthonythomas.com/brands/) - [We Know Makers](https://anthonythomas.com/we-know-makers/) - [What We Know About Makers](https://anthonythomas.com/we-know-makers/) - [The Maker Files](https://anthonythomas.com/the-maker-files/) - [Marketing Resources & Downloads](https://resources.anthonythomas.com/see-what-weve-learned-about-makers-diyers) - [We Blog](https://blog.anthonythomas.com) - [Contact ATA](https://anthonythomas.com/contact-ata/) # Kids Commercials that Stick in Our Head For Decades by [Elyse Ohryn](https://blog.anthonythomas.com/ata-blog/author/elyse-ohryn) | May 21, 2020 ![Socker Boppers](https://blog.anthonythomas.com/hs-fs/hubfs/2020%20Blog%20Images/2020%20-%20ATA%20Blog%20Images%20-%20Elyse/92022_lv990.jpg?width=366&name=92022_lv990.jpg)As a kid, the commercials between your cartoons were full of all the toys you wish you could have. Catchy tunes and bright colors could convince any kid that they needed some Gak, a pair of Moon Shoes, or that they could have their own dog without the commitment by getting a robotic pet. 90s kids commercials always had a theme song that you could sing along to, and they were catchy enough to get stuck in your head for days. One 90s commercial that still pops into my head from time to time is Sock'em Boppers; more fun than a pillow fight. Sock'em Boppers, now called Socker Boppers for legal reasons, were two blow-up cylinders that were worn on your fists. They were a great way to play fight without actually hurting anyone. Personally, I never got my hands on a pair of Sock'em Boppers, but I’d still like to get my frustration out with a pair today. These fair fists became one of the top 10 toys of the late 90s because of their clever commercials. And also, just being an all-around great product. With the huge popularity of the blow up fists, the brand released similar toys to go along with their aggressive series: blow up swords, shields, and full body boppers. This way, kids could get violent without actually being violent. Repetitive slogans (like “Sock'em Boppers, Sock'em Boppers, more fun than a pillow fight”) are nothing new in the advertising world. The fact that slogans and tunes can stick in your head for decades just goes to show how well repeating your product name (or what it does) over and over works. “Head-on, apply directly to the forehead” was the only thing the Head-on ads would say, and it would be in your head for days. When advertising to kids,  this sort of thing works even better, because they’re not full of slogans from years of ads. Sock'em Boppers is no exception. And, even though they had to change to Socker Boppers in order to not infringe on Rock'em Sock'em Robots, I will still think of them as “Sock'em Boppers, more fun than a pillow fight” for as long as I live. Topics: [Monthly Topics](https://blog.anthonythomas.com/ata-blog/topic/monthly-topics), [Ad Campaign](https://blog.anthonythomas.com/ata-blog/topic/ad-campaign), [Throwback Campaigns](https://blog.anthonythomas.com/ata-blog/topic/throwback-campaigns) ![](https://blog.anthonythomas.com/hubfs/2020%20-%20ATA%20Blog%20Images%20-%20Elyse/Icemageedit1.jpg) ![](https://blog.anthonythomas.com/hs-fs/hubfs/2017%20-%20Maker%20Assets/2017%20Maker%20Image%20Assets/2017%20Maker%20Image%20Assets%20-%20General%20Makers/icon-Facebook-F2EEE2.png?width=50&name=icon-Facebook-F2EEE2.png) ![](https://blog.anthonythomas.com/hs-fs/hubfs/2017%20-%20Maker%20Assets/2017%20Maker%20Image%20Assets/2017%20Maker%20Image%20Assets%20-%20General%20Makers/icon-LinkedIn-F2EEE2.png?width=50&name=icon-LinkedIn-F2EEE2.png) ![](https://blog.anthonythomas.com/hs-fs/hubfs/2017%20-%20Maker%20Assets/2017%20Maker%20Image%20Assets/2017%20Maker%20Image%20Assets%20-%20General%20Makers/icon-Twitter-F2EEE2.png?width=50&name=icon-Twitter-F2EEE2.png) About the Author [Elyse Ohryn](https://blog.anthonythomas.com/ata-blog/author/elyse-ohryn) Talented in concept developlent, unique design, identity evolution, UX, and everything inbetween. Her favorite creative moment is that “ah ha!” moment when you’ve stumbled upon a big idea. Besides being a full time creative, she is also a full time nerd through hobbies like cosplaying, video gaming, and strategy gaming. [See all of Elyse Ohryn's Posts](https://blog.anthonythomas.com/ata-blog/author/elyse-ohryn) ### Subscribe to Email Updates ### Posts by Tag - [Monthly Topics (30)](https://blog.anthonythomas.com/ata-blog/tag/monthly-topics) - [Marketing Campaign Review (18)](https://blog.anthonythomas.com/ata-blog/tag/marketing-campaign-review) - [Marketing Campaigns (9)](https://blog.anthonythomas.com/ata-blog/tag/marketing-campaigns) - [Podcasts (8)](https://blog.anthonythomas.com/ata-blog/tag/podcasts) - [Social Media Marketing (8)](https://blog.anthonythomas.com/ata-blog/tag/social-media-marketing) - [Ad Campaign (7)](https://blog.anthonythomas.com/ata-blog/tag/ad-campaign) - [Throwback Campaigns (6)](https://blog.anthonythomas.com/ata-blog/tag/throwback-campaigns) - [Video Series (6)](https://blog.anthonythomas.com/ata-blog/tag/video-series) - [Instagram Creators (5)](https://blog.anthonythomas.com/ata-blog/tag/instagram-creators) - [Marketing News (5)](https://blog.anthonythomas.com/ata-blog/tag/marketing-news) - [best branding (5)](https://blog.anthonythomas.com/ata-blog/tag/best-branding) - [Altruistic Campaigns (4)](https://blog.anthonythomas.com/ata-blog/tag/altruistic-campaigns) - [Social Media (4)](https://blog.anthonythomas.com/ata-blog/tag/social-media) - [Content Marketing (2)](https://blog.anthonythomas.com/ata-blog/tag/content-marketing) - [Instagram (2)](https://blog.anthonythomas.com/ata-blog/tag/instagram) - [Social Platforms (2)](https://blog.anthonythomas.com/ata-blog/tag/social-platforms) - [Creative Process (1)](https://blog.anthonythomas.com/ata-blog/tag/creative-process) - [Inbound Marketing (1)](https://blog.anthonythomas.com/ata-blog/tag/inbound-marketing) - [Marketing (1)](https://blog.anthonythomas.com/ata-blog/tag/marketing) - [Promotional Contest (1)](https://blog.anthonythomas.com/ata-blog/tag/promotional-contest) - [Video Production (1)](https://blog.anthonythomas.com/ata-blog/tag/video-production) See all ### Related posts [The ATA Team on Branding: Monthly Roundup](https://blog.anthonythomas.com/ata-blog/the-ata-team-on-branding-monthly-roundup) [Does Amazon Have Good Branding?](https://blog.anthonythomas.com/ata-blog/does-amazon-have-good-branding) [The 1975 and Consistent Reinvention](https://blog.anthonythomas.com/ata-blog/the-1975-and-consistent-reinvention) ### Recent posts [Patagonia, Levi’s, and Marketing for a More Sustainable Future](https://blog.anthonythomas.com/ata-blog/patagonia-levis-and-marketing-for-a-more-sustainable-future) [Free-to-play Games and Inbound Marketing: Marketing Campaign Review](https://blog.anthonythomas.com/ata-blog/free-to-play-games-and-inbound-marketing-marketing-campaign-review) [Sony and Selling Consoles Like Sneakers: Marketing Campaign Review](https://blog.anthonythomas.com/ata-blog/playstation-and-selling-consoles-like-sneakers-marketing-campaign-review) [![](https://blog.anthonythomas.com/hs-fs/hubfs/ata_logo_tan_stacked.png?width=301&height=188&name=ata_logo_tan_stacked.png "ata_logo_tan_stacked.png")](https://anthonythomas.com) 727 South Broadway Street Akron, OH 44311 330.253.6888   [![Facebook](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-Facebook-F2EEE2.png "Facebook")](https://www.facebook.com/pg/ATAWeMovePeople/) [![Instagram](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-Instagram-F2EEE2.png "Instagram")](https://www.instagram.com/ata_we_move_people/) [![YouTube](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-YouTube-F2EEE2.png "YouTube")](https://www.youtube.com/ATAWeMovePeople) [![LinkedIn](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-LinkedIn-F2EEE2.png "LinkedIn")](https://www.linkedin.com/company/anthony-thomas-advertising/) [![Twitter](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-Twitter-F2EEE2.png "Twitter")](https://twitter.com/ATA_MovesPeople) ###### Useful Links - [Why ATA](https://anthonythomas.com/why-ata/) - [What We Do](https://anthonythomas.com/what-we-do/) - [What We've Done](https://anthonythomas.com/what-weve-done/) - [Who We've Worked With](https://anthonythomas.com/brands/) - [We Know Makers](https://anthonythomas.com/we-know-makers/) - [The Maker Files](https://anthonythomas.com/the-maker-files/) - [We Blog](https://blog.anthonythomas.com/) - [Contact ATA](https://anthonythomas.com/contact-ata/) - [Terms & Conditions](https://anthonythomas.com/terms-and-conditions/) ###### Get Our Newsletter Sign up to receive updates from us (no more than 1-2 per month, we promise). We'll send you cool projects we've completed, new Maker Profiles and even some free "stuff". Sign up today! ![](https://www.facebook.com/tr?id=217949611932239&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=193225&fmt=gif)