Our blog for brands looking to create authentic connections with makers & DIYers

Being a woodworker involves a lot of tools, and being aware of and having a firm grasp on the actual equipment that lines a woodworker's workbench can be invaluable information for a marketer.
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In today's post, we'll discuss the biggest woodworking industry trends for maker brands to watch if they want to fulfill the needs of today's woodcrafters.
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While every maker has slightly different preferences, most follow a general woodcrafter's Buyer's Journey to decide what to purchase for their next project.
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Today's post is going to delve deeper into specifically how and why woodcrafters of all kinds choose and purchase the products they use.
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In this post, we identify some critical ages at which most woodcrafters begin to embrace their passion and hone their skills.
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