The Maker Files Blog

Our blog for brands looking to create authentic connections with makers & DIYers

Best DIY Resources for Automotive Maintenance

In this post, we'll discuss the best DIY resources for automotive maintenance and how your brand can build your reputation as an expert in the DIY segment.
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Posted by Ivy Decker on Oct 16, 2019

The Most Popular Vehicle Types for Auto DIY Enthusiasts

In this post, we'll list the most popular vehicle types for auto DIY enthusiasts to own and work on, and we'll explain how your brand can connect with them based on their vehicle preferences.
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Posted by Ivy Decker on Apr 3, 2019

Why Auto Enthusiasts Shop at AutoZone (and How Your Brand Can Win More Market Share)

In this post, we'll explain why auto enthusiasts shop at AutoZone and how your brand can win more market share over the franchises you're competing with.
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Posted by Ivy Decker on Mar 6, 2019

Automotive Enthusiast Demographics and Statistics Aftermarket Brands Should Know

In this post, we'll share some of the most important automotive enthusiast demographics and statistics aftermarket brands should know in order to help you kick-start (or re-vamp) your understanding of your target audience.
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Posted by Ivy Decker on Jan 23, 2019

Most Popular DIY Tasks for Automotive Enthusiasts

In this post, we'll list the most popular DIY tasks for automotive enthusiasts and explain how you can empower your customers to try new DIY projects on their own.
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Posted by Ivy Decker on Dec 26, 2018