The Maker Files Blog

Our blog for brands looking to create authentic connections with makers & DIYers

Augmented Reality for Automotive DIY

In this post, we'll introduce some of the most innovative applications of augmented reality for automotive DIY as well as discuss what the future of automotive AR might look like.
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Posted by Ivy Decker on Oct 10, 2018

Automotive DIYer Motivations: Vehicle Age & Mileage

In this post, we'll discuss how this trend in vehicle mileage and age influences the work DIYers choose to undertake.
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Posted by Ivy Decker on Sep 5, 2018

Makers 1-on-1: Brian Sullivan - Automotive DIYer

This week's Makers 1-on-1 interview features Brian Sullivan, who has been doing his own automotive DIY work since college — usually with a bunch of friends. If your brand sells to automotive DIYers, this 1-on-1 interview with Brian will give you some important insights into reaching DIYers like him.
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Posted by Ivy Decker on Aug 1, 2018

5 Things Automotive DIYers Need From Your Website

Here are the top 5 things DIYers are looking for when they access your brand's website.
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Posted by Ivy Decker on Jul 18, 2018

Makers 1-on-1: Cameron VanDerHorst - Automotive Enthusiast and Podcaster

This week's Makers 1-on-1 interview features Cameron VanDerHorst of Cuyahoga Falls, OH — an automotive DIYer and host of the Cammed & Tubbed podcast. If your brand markets to automotive DIYers, this 1-on-1 interview with Cameron will give you some important insights on connecting with DIYers like him.
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Posted by Ivy Decker on Jun 27, 2018