CHECK OUT THE LATEST MARKETING & SALES BENCHMARKS, TRENDS & INSIGHTS COMPILED FROM 4,500 MARKETERS WORLDWIDE

For the past eight years, HubSpot has been publishing their State of Inbound Report providing benchmark data, current trends and where inbound is headed directionally. The 2016 edition is a collection and analysis of surveys from 4,500 respondents with varied marketing backgrounds in B2B, B2C, small, and mid-sized businesses from over 132 countries. Beyond the traditional benchmark data, this year's report goes a little further by attempting to predict the future of Inbound Marketing as well as emerging trends and technologies. The 2016 State (and Future) of Inbound holds some of the most informed predictions for the future of marketing and sales you’re likely to find including:

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  • Today's Marketing & Sales Priorities: Keep the engine running with a keen eye toward monetizing their marketing activities.
  • The Undeniable Connection Between ROI & Budget: Those who can calculate ROI are 1.6x as likely to receive higher budgets.
  • Overrated Marketing Tactics: Outbound marketing (paid advertising) is considered the most overrated marketing tactic by most marketers.
  • The Future of Marketing: What will the future of marketing look like? Marketers are thinking hard about decentralized content and experimenting with taking their content to new channels.
  • Where Decision Makers Go for Information: Word-of-mouth, customer references, and then media- and vendor-authored articles.

The marketing ecosystem is evolving... it's becoming more inbound even as inbound is evolving. Every day, it becomes more authentic, less interruptive. And with the findings you'll see in this year’s State of Inbound report, we think you'll see that it will become even more inbound over the next ten years.

See how marketing looks today and learn more about where it will be in the future... fill out the form to get your FREE copy of the 2016 and/or 2015 State of Inbound Reports today!