ATA Blog

Painting and Drawing Craft Industry Insights

Posted by Ivy Decker on April 18, 2018 at 10:00 AM

Visual art, specifically painting and drawing, is a centuries old tradition and pastime. What might surprise you is that today, painting and drawing are not only still relevant, but combined, they currently make up the most the most popular craft industry, according to research by AFCI (formerly the Craft and Hobby Association). Thanks to the wealth of research available from AFCI, we can get a clear picture of just who today's painters and illustrators are, as well as how they approach their artistic craft.

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Topics: Marketing to Makers, Woodcrafters, Painting and Drawing

How Woodworkers Organize (Or Should Organize) Their Space

Posted by Alicia Lewis on February 28, 2018 at 1:25 PM

Woodworkers have a lot of stuff, so much stuff that we had to write an entire blog post about it. It just comes with the territory. And sometimes it can feel like one of the biggest issues facing woodworkers is a lack of space. But could it instead be that woodworkers are just dealing with a lack of organization? Let's take a look at some of the ways woodworkers can organize and utilize their space to make them the most productive.

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Topics: Marketing to Makers, Woodcrafters

The Challenges Facing Today's Furniture Makers

Posted by Alicia Lewis on January 17, 2018 at 12:00 PM
Furniture Maker Challenges

The US furniture market is worth an estimated $96.4 billion annually. But today's small business furniture makers face a daunting task: to revolutionize a stagnant industry filled with big fish and impossible odds. It's a Herculean task to make high-quality, affordable and accessible furniture that stands out in a crowded and ever-growing market. Today's woodworkers make up a huge percentage of the funiture making segment.

Curbed recently spoke with furniture owners and designers about the difficulties and challenges of making furniture in today's market. Most of the challenges stem from the ability to stand out and be successful in an overly populated market. Let's take a look at some of the issues facing today's furniture makers.

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Topics: Woodcrafters, Makers, furniture makers, challenges, furniture

Highlights: ATA Maker Focus Group Featuring Today's Woodcrafters

Posted by Ivy Decker on December 21, 2017 at 4:17 PM

We've always found that the best way to learn about makers and what they want from a brand is to simply engage them in conversation. This November, we kicked off our free webinar series by hosting our first Maker Focus Group with a live panel of makers. We sat down with three of today's woodcrafters to discuss what content they consume and how the brands that create that content inspire them to make purchases. To a maker brand that wants to connect with today's woodcrafters, these insights, straight from real makers, are an incredible source of information.

While you can sign up to access the video recording of the ATA Maker Focus Group Featuring Today's Woodcrafters at any time, here are some of the highlights of our coversation. Keep reading to learn what woodcrafters are looking for in a brand today.

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Topics: Marketing to Makers, Woodcrafters, ATA Focus Group

What's On A Woodworker's Tool Bench?

Posted by Alicia Lewis on December 13, 2017 at 12:00 PM

Being a woodworker involves a lot of tools, and being aware of and having a firm grasp on the actual equipment that lines a woodworker's workbench can be invaluable information for a marketer. It better allows you to understand woodworkers and how they work on their craft and the overall stock they put into a quality product. 

"You can't make something good, useful or beautiful out of junk. You just can't, I've tried," said Sam Krantz of Ohio Wood & Iron Works. "It doesn't work, so if you're going to put the time and effort into it, then you have to start with the best materials you can get."

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Topics: Marketing to Makers, Woodcrafters, Tools