ATA Blog

3 Woodworking Industry Trends For Maker Brands To Watch

Posted by Ivy Decker on November 8, 2017 at 1:05 PM

Every industry has a cycle of trends that continuously renew its relevance and keep it moving forward. As you might have guessed, maker industries are no different. For woodcrafters, expecially those who make decorative or functional items for the home, it's critical to stay on top of decorating style trends and new technology that improves their process. While some trends are longlasting and some come and go, each one has the potential to really affect the way woodcrafters do their work.

In today's post, we'll discuss the biggest woodworking industry trends for maker brands to watch if they want to fulfill the needs of today's woodcrafters. Keep reading for our tips and analysis.

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Topics: Marketing to Makers, Woodcrafters

The Woodcrafter's Buyer's Journey: Step by Step

Posted by Ivy Decker on September 27, 2017 at 2:36 PM

Just like any other maker, a woodcrafter can't get very far without the right tools and materials for the job. If you've ever been in a woodcrafter's workshop, or even their garage, you'll know that over time, most tend to collect a lot of tools. Some even keep things like wood, nails, glue, and more on hand. However, since so much of modern woodworking is project- or custom-based, makers don't always have every product they need on hand.

But how do they find the products that are the perfect fit for project after project? While every maker has slightly different preferences, most follow a general woodcrafter's Buyer's Journey to decide what to purchase. The Buyer's Journey framework helps us understand what potential customers need while deciding what to buy and the content that helps them move from one stage to the next. To learn what types of help woodcrafters are looking for at every step of their Buyer's Journey, read on. 

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Topics: Marketing to Makers, Woodcrafters

The Top 5 Reasons Woodcrafters Buy Your Product

Posted by Ivy Decker on August 30, 2017 at 10:46 AM

Woodcrafters of all ages and skill levels rely on their tools and materials in order to do their job. We've written before about how the perceived quality of a product is the top deciding factor for what a maker will buy and use in their craft. Today's post is going to delve deeper into specifically how and why woodworkers of all kinds choose and purchase the products they use including wood, of course, but also the machines and tools they accumulate with experience over the years.

To learn more about a general process by which woodcrafters buy the products they love most, keep reading.

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Topics: Marketing to Makers, Woodcrafters

At What Age Do Woodcrafters Learn Their Skills?

Posted by Ivy Decker on August 23, 2017 at 4:46 PM

While some of us have been practicing the same hobbies for as long as we can remember, it takes others a little longer to discover their true passions once they have a little time to spare. So, on average, when do hobbyists first start to learn what they can do with a few simple tools and the right piece of wood? The short answer is that there are woodcrafters of all ages, backgrounds, and experience levels. However, we identified some critical ages when most woodcrafters begin to embrace their passion and hone their skills. Keep reading to find out when most get started sawing and sanding.

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Topics: Marketing to Makers, Woodcrafters

Woodcrafters: Who They Are and What They Do

Posted by Ivy Decker on August 23, 2017 at 4:43 PM

Whether they're new to the craft or seasoned in the shop, woodcrafters are some of the most passionate makers out there. They're working with their hands and with the help of tools and sometimes heavy machinery to create useful pieces packed with character. While some traditional crafters can do it all, the woodcrafting segment also encompasses a massive range of niche trades and markets. For example, some fill rooms with their projects while others make goods you can hold in your hands.

While woodcrafting is a varied field, some things we know for certain: the industry is in a period of growth, and woodcrafters need certain tools and resources to help them do what they do. Keep reading to learn more about this diverse community of makers.

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Topics: Marketing to Makers, Woodcrafters

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