Being a woodworker involves a lot of tools, and being aware of and having a firm grasp on the actual equipment that lines a woodworker's workbench can be invaluable information for a marketer. It better allows you to understand woodworkers and how they work on their craft and the overall stock they put into a quality product.
"You can't make something good, useful or beautiful out of junk. You just can't, I've tried," said Sam Krantz of Ohio Wood & Iron Works. "It doesn't work, so if you're going to put the time and effort into it, then you have to start with the best materials you can get."