ATA Blog

Should Our Company Start a Blog?

Posted by Ivy Decker on December 6, 2016 at 4:03 PM

Should our company start a blog? Well, check out these stats:

BloggingStats.jpg

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Topics: Inbound Marketing, Marketing

The State of Inbound Marketing 2016

Posted by Daniel Sferra on October 12, 2016 at 5:17 PM

Marketing & Sales as you currently know them will no longer exist in 5 years. That's a pretty bold statement, but all one has to do is look at recent history to understand how quickly things are changing and will continue to change:

  • In 1996, the average person received 100 emails PER WEEK
    • Today, the average person receives over 120 emails PER DAY
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Topics: Inbound Marketing, Marketing

How Much Traffic Should My Website Have?

Posted by Daniel Sferra on September 14, 2016 at 4:49 PM

It happens in just about every organization. It usually happens when it's time to update the Marketing Dashboard, when someone (anyone) wants to do something (anything) to the company website or when someone is trying to make some sort of "data-driven" point. It typically comes from someone higher up in the organization—maybe a VP or even the President. And it's usually phrased in the form of a question. Take a few minutes to see if you can determine what "it" is.

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Topics: Inbound Marketing, Marketing

How Your Marketing Organization Can Deliver Innovation

Posted by Daniel Sferra on September 12, 2016 at 4:52 PM

For most companies, getting to (or staying on top of) any market segment and beating the competition is a constant battle. Companies fight this battle in many ways on a daily basis, and innovation is always a key weapon. But for most companies, "innovation" has always been closely tied to PRODUCT innovation—"how can we develop the latest and greatest widget that none of our competitors have and that everyone will want?" When you think about it, this approach makes a lot of sense because a company's products (or services) are the physical, tangible embodiment of their work and success, meaning you can actually SEE the innovation in a new product or service. But is developing new products the only way for a company to innovate? What if you're a company like Coca-Cola who can't really improve or change their product (we all recall what happened when they tried in 1984)?

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Topics: Marketing

Why We Chose Inbound Marketing

Posted by Daniel Sferra on August 15, 2016 at 8:49 AM

If you're looking for an article that tells you why you SHOULD pursue Inbound Marketing, this isn't it. If you're looking for the differences between Inbound Marketing & Outbound Marketing,there's plenty of content out there—good content at that—including our recent blog post. Instead, this post focuses on our journey towards Inbound Marketing and why we decided to pursue this methodology for our business and as a new service to offer our clients.

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Topics: Inbound Marketing, Marketing